In 2018, the global market for adult diapers was valued at approximately US$ 11,291.4 million and is anticipated to grow to US$ 32,859.2 million by 2027, reflecting a compound annual growth rate (CAGR) of 12.6% during the forecast period from 2019 to 2027.
Adult diapers are specifically designed for individuals whose body size exceeds that of infants and newborns. These products are predominantly used by elderly individuals facing various health challenges, including dementia, severe diarrhea, mobility issues, and incontinence. Adult diapers come in several forms, including pads, often referred to as incontinence pads, pull-up underwear, and traditional-style diapers similar to those used for babies. They are essential for individuals who struggle with bowel and bladder control, particularly older adults who may be wheelchair-bound or bedridden, as well as those suffering from dementia who may not recognize the need to use the restroom. The rising prevalence of incontinence, coupled with an increasing elderly population, are key drivers propelling the adult diaper market. Chronic illnesses, mobility restrictions, physical disabilities, dementia, and age-related conditions have heightened the demand for elderly care products, including sanitary diapers and pads. Healthcare facilities such as hospitals and nursing homes significantly contribute to the demand for adult diapers. Global initiatives aimed at enhancing the quality of life for the aging population have fostered the growth of the elderly care sector, thereby boosting the adult diaper market.
The global adult diapers market is categorized by product type into pant type, pad type, tape type, and others. The pant type segment dominated the market in 2018, holding the largest market share. Pant-style adult diapers are favored for their comfort and ease of use, featuring a flexible and breathable waistband that allows for airflow, reducing the risk of rashes. They are designed to fit snugly, preventing side leakage, and their thin absorption layer effectively manages moisture. These pant-type diapers are particularly convenient for both men and women experiencing incontinence or mobility challenges. The increasing incidence of urinary incontinence among adults is a significant factor driving the growth of the pant-type adult diaper segment.
From a geographical perspective, the adult diapers market is divided into North America, Europe, Asia-Pacific (APAC), South America, and the Middle East and Africa (MEA). The Asia-Pacific region holds the largest share of the global adult diaper market, followed by Europe and North America. Japan is a leading country in the adult diaper market within Asia-Pacific, with China also playing a significant role. The demand for personal hygiene products, feminine care items, and disposable diapers is on the rise in many emerging Asian markets, driven by increasing income levels. The aging populations in developed nations and certain Asian countries are expected to further elevate the demand for adult incontinence care products. Additionally, rising instances of urinary incontinence have been reported in Asian countries like China, Japan, and India. With the growing elderly demographic and an increase in pregnancies in this region, the adult diaper market is projected to expand in the coming years.
The COVID-19 pandemic, which originated in Wuhan, China, in December 2019, has rapidly spread worldwide, affecting countries such as Italy, Iran, Spain, South Korea, France, Germany, and the United States, with significant confirmed cases and fatalities reported by April 2020. According to the World Health Organization (WHO), there were approximately 2,719,896 confirmed cases and 187,705 deaths globally. The pandemic has disrupted economies and businesses due to lockdowns, travel restrictions, and the closure of operations. The global consumer goods sector has faced severe challenges, including production halts and supply chain disruptions, significantly impacting the adult diaper market.
Key players in the global adult diapers market include Domtar Corporation, Drylock Technologies, Kimberly-Clark Corporation, Essity, Ontex, Principle Business Enterprises, First Quality Enterprises, Inc., Abena, Chiaus, Health Care Products, Inc., and Ever Green.
The overall size of the global adult diapers market has been determined through a combination of primary and secondary research methods. The research process begins with comprehensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the adult diaper market. Furthermore, numerous primary interviews are conducted with industry stakeholders and experts to validate and analyze the findings. Participants in this research include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in adult diapers.