Anti-Counterfeit Packaging Market Size, Share, Growth by 2030

The market for anti-counterfeit packaging is projected to expand from US$ 159.10 million in 2022 to US$ 435.98 million by 2030, reflecting a compound annual growth rate (CAGR) of 13.4% during the period from 2022 to 2030.

Anti-counterfeit packaging encompasses a range of strategies and technologies designed to safeguard products against counterfeiting, imitation, or tampering. The presence of counterfeit goods poses serious threats to consumer health, safety, and the integrity of brands. Solutions in anti-counterfeit packaging are developed to offer features such as authentication, traceability, and security, which assist in distinguishing authentic products from counterfeit ones and discourage fraudulent activities.

The global market for anti-counterfeit packaging is experiencing robust growth and is anticipated to maintain this upward trajectory in the years ahead. The proliferation of counterfeit products has emerged as a significant issue for both consumers and manufacturers, driving the demand for effective anti-counterfeit packaging solutions. These solutions leverage advanced technologies and methodologies to shield products from unauthorized duplication or imitation. Security features commonly employed include holograms, barcodes, RFID tags, and tamper-evident seals. The surge in counterfeit incidents across various sectors, including pharmaceuticals, personal care and cosmetics, food and beverages, and electrical and electronics, has intensified the necessity for reliable anti-counterfeit packaging. Counterfeit items not only jeopardize consumer health and safety but also lead to substantial financial losses for manufacturers. Consequently, businesses are increasingly channeling investments into anti-counterfeit packaging solutions to protect their brand image and uphold consumer confidence. Innovations such as track-and-trace systems and radio frequency identification (RFID) technology are contributing to the growth of the anti-counterfeit packaging sector, further propelling market expansion.

The anti-counterfeit packaging market is categorized by application into several segments, including food and beverage, pharmaceuticals, personal care and cosmetics, electrical and electronics, textiles and apparel, automotive, and others. In 2022, the pharmaceutical segment dominated the market share. This industry is particularly susceptible to counterfeiting, which poses significant risks to patient health and safety. Counterfeit medications may contain incorrect or harmful ingredients and may not deliver the correct dosages. Each pharmaceutical package or unit is assigned a unique identification code or serial number, which can be represented as a barcode, QR code, or alphanumeric code. Therefore, the growing adoption of anti-counterfeit measures within the pharmaceutical sector is expected to significantly enhance the growth of the anti-counterfeit packaging market throughout the forecast period.

In 2022, North America accounted for the largest share of the global anti-counterfeit packaging market. Key factors driving the growth of this market in North America include the rising incidence of counterfeiting and the implementation of stringent regulations governing anti-counterfeit packaging. For instance, the US government enacted the Drug Supply Chain Security Act (DSCSA) in 2013 to combat the sale of counterfeit products within the country. According to the US Drug Enforcement Administration (DEA), there was a staggering 430% increase in the number of seized fentanyl-laced counterfeit pills in 2022 compared to 2019.

Prominent players in the global anti-counterfeit packaging market include Arjo AB, Octane5 International LLC, Antares Vision SpA, CCL Industries Inc, Avery Dennison Corp, The Label Printers LP, KURZ Transfer Products LP, Gestion Groupe Optel Inc, Brady Corp, and Constantia Flexibles International GmbH. These market participants are committed to delivering high-quality products to meet customer needs. They are also pursuing strategies such as investing in research and development and launching new products.

The overall size of the global anti-counterfeit packaging market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the anti-counterfeit packaging sector.