Authentication and Brand Protection Market Size, Share, Growth by 2030

The market for authentication and brand protection is anticipated to expand from US$ 3,340.44 million in 2022 to US$ 6,680.28 million by 2030, reflecting a compound annual growth rate (CAGR) of 9.0% during this period.

Brand protection involves the implementation of various processes, technologies, services, and resources aimed at combating misleading, illegal, or counterfeit representations of products or services. The growth of the manufacturing sector, coupled with a heightened focus on maintaining brand and product integrity, the introduction of strict anti-counterfeiting regulations, and the enforcement of these regulations by government bodies, are all contributing factors to the expansion of the authentication and brand protection market. As the threat of counterfeiting, diversion, and tampering increases, many brand owners are compelled to address these challenges to safeguard their business interests. In developing a comprehensive product authentication strategy, they are prioritizing the establishment of a thorough brand protection program that includes collaboration with legal marketing entities, law enforcement, customs, and investigative bodies.

Various government ministries are partnering with different vendors in the authentication and brand protection sector to create effective solutions. For example, in March 2022, Authentix entered into agreements with the Republic of Congo's Ministry of International Cooperation and Promotion of Public-Private Partnership to launch two national governance programs aimed at curbing the illegal trade of packaged consumer goods and retail fuels. These initiatives are designed to ensure that citizens receive authentic products while simultaneously increasing excise tax revenue through compliance measures. The authentication and brand protection market is divided into regions including North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). North America held the largest market share in 2022, driven by the high visibility of US-manufactured products globally, which increases the demand for brand protection and authentication solutions. Manufacturers in the US invest significantly in safeguarding the privacy and value of their products, services, and investments.

The counterfeiting of luxury goods has emerged as a significant concern for consumers around the globe, as it can result in consumer injuries, potential lawsuits against manufacturers, revenue losses, and damage to the reputations of involved parties. Counterfeit items can proliferate across regions due to a lack of transparency in distribution and manufacturing processes. With growing awareness of blockchain technology, many companies are investigating its application in supply chains to enhance transparency. Platforms powered by blockchain technology are being utilized to create tailored tools for combating counterfeiting. Numerous businesses are employing smart tags?such as QR codes, radio frequency identification (RFID) tags, and unique surface signatures made from metallic or ceramic materials?to integrate their products with blockchain technology.

The authentication and brand protection market is categorized based on type, technology, and application. In terms of components, the market is divided into overt, covert, forensic, and digital categories. By technology, the global market is segmented into security printing and tamper-proof labels, security inks and coatings, optical variable devices (OVDs) and holograms, unique codes, barcodes, RFID, authentication integrated circuits (ICs), and other technologies. Regarding applications, the market is classified into sectors such as medical, automotive, food and beverage, chemicals, consumer electronics, tobacco, and others. Regionally, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Key players in the authentication and brand protection market include Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences, and Giesecke+Devrient, all of which are featured in this market analysis.

The overall size of the authentication and brand protection market has been determined through a combination of primary and secondary research methods. Extensive secondary research has been conducted using both internal and external sources to gather qualitative and quantitative data related to the market. This approach also aids in providing an overview and forecast of the market across all segments. Additionally, numerous primary interviews have been carried out with industry participants to validate the information and gain analytical insights. This process includes discussions with industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the authentication and brand protection sector.