B2B E-Commerce Platform Market Size, Trends and Growth Analysis by 2027

The global B2B e-commerce platform market was valued at approximately US$ 714.0 million in 2018 and is projected to expand at a compound annual growth rate (CAGR) of 11.8% during the forecast period from 2019 to 2027. By the end of 2027, the market is anticipated to reach around US$ 1,909.1 million.

In the Asia-Pacific (APAC) region, the B2B e-commerce platform market is experiencing significant growth, driven by rapid urbanization and industrialization in nations such as China, Japan, and India. This region stands out as a major exporter of various products, goods, and services. Notably, APAC leads the world in e-commerce market size, housing two of the top five countries with the highest e-commerce revenues globally. China, in particular, accounts for more than half of the total global e-commerce revenue, with Japan and South Korea also being key players.

India is witnessing a remarkable surge in its e-commerce sector. Furthermore, Southeast Asia boasts around 350 million online shoppers, presenting a substantial opportunity for international brands. The growth of the e-commerce industry in developing Asian markets has been significantly influenced by the rise of platforms like Flipkart in India, improvements in broadband infrastructure, and enhanced logistics capabilities. Countries such as India, Malaysia, Indonesia, the Philippines, and Vietnam are projected to experience considerable growth in their e-commerce sectors over the next five years.

The B2B e-commerce market continues to evolve, showing robust development in both emerging and established markets. The rise of nonbanking entities in the payments sector is contributing to the rapid expansion of the e-commerce landscape, which in turn supports the growth of micro, small, and medium enterprises (MSMEs). In India, for example, various strategic government initiatives?such as Skill India, Digital India, Startup India, and Make in India?have been launched to create a conducive business environment for the MSME sector. Alongside these government efforts, private sector advancements have also been noted, leading to the emergence of B2B e-commerce players that cater specifically to MSMEs. These players not only provide specialized services but also act as catalysts for the growth of MSMEs and the overall GDP of India.

As the e-commerce industry and B2B transactions continue to rise across various Asian countries, the demand for robust software solutions and platforms is increasing significantly. Both small and medium enterprises (SMEs) and large corporations in these nations are focusing on acquiring B2B e-commerce platforms to enhance their annual profits and streamline the purchasing process for end-users. Consequently, the growing emphasis on e-commerce platforms among B2B industry stakeholders in the Asia-Pacific region is propelling the growth of the B2B e-commerce platform market.

The global B2B e-commerce platform market is categorized based on type, enterprise size, end-user industry, and geography. In terms of type, the market is divided into on-premise and cloud-based solutions. When considering enterprise size, the market is segmented into SMEs and large enterprises. The end-user industry classification includes automotive, electrical and electronics, general industries, and others. Geographically, the market is divided into five strategic regions: North America, Europe, APAC, the Middle East and Africa (MEA), and South America (SAM).

Key players in the global B2B e-commerce platform market include notable companies such as Apttus Corporation, Big Cartel, LLC, Infomart2000 CORP. (3DCART), Insite Software Solutions, Inc., KIBO Software, Inc., Magneto IT Solutions Pvt. Ltd, Shopify Inc., Salesforce.com, Inc., Volusion, LLC, and WooCommerce (Automattic Inc.), among others. These companies have a global presence and cater to a diverse customer base.

The overall size of the global B2B e-commerce platform market has been determined through a combination of primary and secondary research methods. The research process begins with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the global B2B e-commerce platform market. This research also includes an overview and forecast based on the various segments identified for the global market. Additionally, primary interviews with industry participants and experts are conducted to validate the data and analysis. Participants typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the B2B e-commerce platform sector.