Digital Language Learning Market Size, Trends and Growth Analysis by 2027

The global digital language learning market was valued at approximately US$ 6300.4 million in 2019 and is projected to expand at a compound annual growth rate (CAGR) of 13.7% during the forecast period, reaching around US$ 17333.4 million by 2027.

One of the primary drivers of this market's growth is the increasing adoption of smart devices and internet connectivity, particularly in developing nations. The rise of advanced technologies facilitates easier access to a wealth of knowledge through virtual classrooms and diverse learning resources. The integration of innovative technologies is creating personalized and user-friendly online platforms, fostering an effective learning environment for students. The demand for digital language learning solutions is surging, as these offerings include digital content and platforms that enhance learning through various interactive tools. These tools encompass mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring services.

Moreover, the growing presence of private and multinational corporations operating in various countries emphasizes the need for employees proficient in multiple languages or skilled translators to ensure smooth communication with clients. Many companies are mandating training programs for their staff to improve their skills, which often includes digital language learning courses. Additionally, governments worldwide are initiating programs to provide platforms for students to learn a second language.

The digital language learning market is segmented by end user into academic and non-academic categories. The academic segment dominated the market in 2019 and is anticipated to maintain its leading position throughout the forecast period. With technological advancements, the adoption of digital learning in schools, universities, and corporate organizations is on the rise. The growing acceptance of digital education in educational institutions, particularly in developing regions, is fueled by a widespread interest in advanced technologies. The digital transformation of schools is prompting them to acquire various digital language learning platforms. This segment is further divided by age groups, as parents today are increasingly aware of technological advancements and prefer their children to learn languages independently using smart devices and engaging in digital learning games. These platforms allow children to spend more time on educational videos or interactive learning games.

Geographically, the digital language learning market is divided into regions including North America, Europe, Asia Pacific (APAC), South America (SAM), and the Middle East and Africa (MEA). In 2019, APAC held the largest share of the global market, followed by Europe and North America. Countries in the APAC region are actively adopting advanced and innovative learning methods, responding to the growing inclusion of language courses in school curricula and a higher implementation of e-learning classes compared to other regions. APAC includes nations with well-developed educational systems, such as China, Australia, India, Singapore, and South Korea. These countries are utilizing every available strategy to improve English proficiency, aiming to increase the number of English speakers. The trend of learning foreign languages in APAC is evolving significantly. Due to a shortage of qualified English teachers in the region, students are increasingly turning to digital platforms, primarily through smartphones and tablets, for language acquisition. Furthermore, the high penetration of smartphones and the tech-savvy nature of the youth in these countries contribute to the widespread adoption of digital learning applications.

Key players in the global digital language learning market include Busuu, Ltd.; Fluenz; Lingoda GmbH; Pearson PLC; Preply, Inc.; Rosetta Stone, Inc.; Verbling, Inc.; Yabla, Inc.; Babbel; and Living Language (Penguin Random House, LLC).

Impact of COVID-19 Pandemic on Digital Language Learning Market

The recent COVID-19 pandemic has significantly disrupted the global education sector, leading to positive changes in how education is delivered. Factors such as social distancing and government-mandated lockdowns have played a crucial role in transforming communication methods and the overall learning process, resulting in a notable increase in the use of online learning platforms and digital solutions across various academic and non-academic institutions worldwide. The disruption of traditional educational settings and classroom-based learning has led to a surge in the adoption of effective online and digital learning solutions, which is expected to continue driving market growth in the years following the pandemic.

For example, UNESCO, in collaboration with leading technology representatives and the International Telecommunication Union (ITU), has highlighted the economic importance of adopting digital technologies in education to enhance learning capabilities among a broader audience without significant investments in physical infrastructure, particularly in emerging economies.

Additionally, a survey conducted by Cambridge University revealed that over 60% of respondents expressed a greater inclination to continue utilizing digital learning technologies in the future. Thus, the pandemic has accelerated the adoption of digital learning technologies, positively influencing market growth in recent months.