Frozen Bakery Products Market Report: Size, Share and Outlook by 2031

The frozen bakery products market size is projected to reach US$ 16.53 billion by 2031 from US$ 11.63 billion in 2024. The market is expected to register a CAGR of 5.2% during 2025-2031.

Frozen bakery products have gained significant attention in the global market, driving increased demand for ready-to-eat food formats.

The frozen bakery products market is experiencing steady growth, driven by increasing demand for convenience foods and the rise of busy lifestyles, which favor ready-to-eat bakery products. Frozen bakery products, including bread, cakes, pastries, pizza crusts, and more, offer consumers a wide range of choices that can be easily stored and prepared with minimal effort. The demand for frozen bakery products is strong, particularly in urban areas, where consumers seek quick meal solutions that do not compromise on taste or quality. In addition, health-conscious consumers seek frozen bakery products that meet specific dietary requirements, such as gluten-free, organic, or low-calorie options. The shift in nutritional patterns has prompted various manufacturers to expand their product ranges, thereby fueling market growth.

Additionally, the emergence of e-commerce has transformed the way people shop and purchase food products. The increasing penetration of the Internet and smartphones, the growing purchasing power of consumers, the rising convenience provided by online retail shopping platforms, and rapid access to emerging technologies are among the key factors driving e-commerce growth. According to the US Department of Commerce's Retail and International Trade Division, e-commerce sales in the US reached $870 billion in 2021, representing a 14.2% increase from 2020. Furthermore, online grocery sales increased by 170% in 2021 compared to 2020, accounting for 9.6% of total grocery sales in the US.

The online sales of food and beverages were significantly driven during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of various social restrictions by governments. Consumers continue to prefer buying frozen food via online retail channels. According to the "2023 Power of Frozen in Retail" by The Food Industry Association and the American Frozen Food Institute, the number of online grocery shoppers who purchase frozen food through e-commerce channels is rising significantly. The research also revealed that 86% of shoppers who bought groceries online purchased frozen products in 2023, indicating an 82% rise from 2020 in the US.

With the increasing global penetration of e-commerce, manufacturers of frozen bakery products are expanding their online presence by selling products through Amazon, Tesco, Walmart, and other established e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the increasing sales of frozen food products via e-commerce platforms are expected to provide lucrative opportunities for frozen bakery product manufacturers to reach a wide consumer base during the forecast period.

Some of the key players operating in the frozen bakery products market include Dawn Food Products Inc.; EUROPASTRY, SA; Lantmannen Unibake; ARYZTA AG; General Mills Inc.; Conagra Brands Inc.; Grupo Bimbo SAB de CV; Cole's Quality Foods Inc.; Bridgford Foods Corp; and Associated British Foods Plc, and others. Players operating in the frozen bakery products market focus on providing innovative products at affordable prices to fulfill customer demand.

Primary and secondary sources have contributed to determining the overall size of the frozen bakery products market. To initiate the research process, exhaustive secondary research has been conducted using both internal and external sources to gather qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the frozen bakery products market.