Frozen Fruits Market Report: Size, Share and Outlook by 2031

The frozen fruits market size is projected to reach US$ 47.74 billion by 2031 from US$ 35.15 billion in 2024. The market is expected to register a CAGR of 4.5% during 2025-2031.

Frozen fruits have gained significant attention in the global market, driving increased demand for plant-based diets.

Advanced techniques such as cryogenic freezing with liquid nitrogen and individual quick freezing (IQF) with improved airflow systems drastically accelerate the freezing process. This process minimizes the formation of large ice crystals that rupture cell walls, a primary cause of the texture degradation, mushiness, and drip loss associated with conventional methods. By preserving the original cellular structure, these technologies deliver a superior sensory experience, retaining the firmness, color, juiciness, and nutritional profile of fresh-picked fruit.

The commercial imperative for this innovation is clear. The US Department of Agriculture (USDA), through its Agricultural Research Service (ARS), develops improved freezing processes that enhance quality, recognizing the value-added potential for American agricultural exports. A study published using ARS data demonstrated that advanced freezing methods could improve the retention of vitamin C and antioxidants by over 20% compared to standard freezing methods. This quality parity, and sometimes superiority, to fresh fruit that has traveled long distances allows brands to command a premium. Industry analysis indicates that products leveraging these technological advancements can achieve price points 15-20% higher than standard frozen offerings. By eliminating the sensory compromise, next-generation freezing transforms the category's value proposition, enabling penetration into discerning market segments and premium product tiers in retail and foodservice, from gourmet restaurants to high-end smoothie chains.

Beyond traditional bulk packs, companies are launching organic, plant-based smoothie blends and individually quick-frozen (IQF) fruits infused with functional ingredients such as probiotics or vitamins. According to the US Department of Agriculture (USDA), the value of US organic fruit and vegetable sales exceeds $ 8 billion annually, with frozen products being a rapidly growing segment, as they ensure year-round organic availability.

This innovation pipeline is crucial for expanding profit margins and attracting new demographics. Data from a Food Marketing Institute report indicates that value-added frozen fruit products can achieve a price point up to 50% higher than conventional frozen commodities. Furthermore, the rise of direct-to-consumer (DTC) e-commerce platforms enables the launch of these premium products, allowing brands to educate consumers and foster loyalty directly. In the EU, the European Free Trade Association (EFTA) notes that new product launches in the frozen fruit category, particularly those with "free-from" and "superfood" claims, grew by over 20% in the last two years. Manufacturers can tap into the lucrative wellness market by transforming frozen fruit from a simple ingredient into a curated, health-focused solution, driving growth through product differentiation and enhanced consumer value propositions.

Some of the key players operating in the frozen fruits market include Agrana Beteiligungs AG, Dole Plc, Del Monte Foods Corporation II Inc, Firestone Pacific Foods Inc, Brecon Foods, Alterra S.A., Labridis Bros S.A., Johnsons Food Services, ROGER DESCOURS GROUP, Quadrum Foods, FRUKTIA GmbH, Rivneholod, UAB FUDO, Titan Frozen Fruit, and Oxford Frozen Foods Ltd. Players operating in the frozen fruits market focus on providing innovative products at affordable prices to fulfill customer demand.

Primary and secondary sources have contributed to determining the overall size of the frozen fruits market. To initiate the research process, exhaustive secondary research has been conducted using both internal and external sources to gather qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants specializing in the frozen fruits market, including valuation experts, research analysts, and key opinion leaders.