Frozen Sweet Potato Market Size, Share, Growth by 2030

In 2022, the global market for frozen sweet potatoes was valued at approximately US$ 3,982.50 million, with projections indicating it will reach around US$ 6,105.37 million by 2030. This growth reflects an anticipated compound annual growth rate (CAGR) of 5.5% from 2022 to 2030.

Frozen sweet potato products present a practical and adaptable choice for integrating these nutritious root vegetables into meals. Available in various forms such as fries, wedges, nuggets, and hashbrowns, these frozen options offer a time-efficient solution for individuals looking to enhance their diets with healthy ingredients. The increasing pace of modern life and demanding work schedules have led to a heightened preference for convenience foods. Consumers are gravitating towards products that simplify meal preparation and save time, which in turn fuels the demand for frozen food. The ease of preparation at home, coupled with a longer shelf life and straightforward storage, makes frozen sweet potatoes an appealing choice. Their versatile flavor and crispy texture have also made them popular snack options among younger demographics and children. Consequently, the growing inclination towards frozen foods and the rising popularity of frozen sweet potato products are significant factors propelling market expansion.

Recent years have seen a transformation in global lifestyles, largely driven by busy work commitments, resulting in an increased reliance on convenient frozen food items and a surge in demand for frozen snacks. The food sector is experiencing a notable rise in the consumption of high-quality convenience foods. Products such as frozen meals, snacks, and ready-to-cook items are designed to save consumers both time and effort. The trend towards smaller households and the prevalence of dual-income families significantly influence the growth and acceptance of these food options. Millennials, in particular, are inclined to maximize their time efficiency and minimize engagement in laborious tasks due to their hectic schedules. Frozen food items, which boast extended shelf lives and are ideal for single servings, are becoming increasingly popular among consumers, especially in the realm of snacks and appetizers.

The rise of e-commerce has dramatically altered the shopping landscape for food products. Factors such as the widespread use of smartphones and the internet, rapid access to new technologies, increased purchasing power, and the convenience of online shopping platforms are key drivers of this trend. More consumers are opting for online retail channels to purchase frozen foods. According to the American Frozen Food Institute, online sales of frozen food products, including snacks, surged by 75% in 2020. The COVID-19 pandemic significantly accelerated the growth of online food and beverage sales, as many brick-and-mortar stores faced closures and various social restrictions were implemented globally.

Cold chain logistics play a crucial role in the effective operation and growth of the frozen sweet potato industry worldwide. However, many developing nations still lack the necessary cold chain infrastructure, which hampers their ability to deliver safe frozen food products to consumers. Despite the long shelf life of frozen foods, improper storage at required low temperatures during handling, transportation, and storage can lead to spoilage and contamination. Therefore, the absence of adequate cold chain facilities in developing regions poses a significant challenge to the growth of the frozen sweet potato market.

The COVID-19 pandemic had a profound impact on various industries across North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA). The food and beverage sector, in particular, faced severe disruptions due to supply chain interruptions and the closure of production facilities during the pandemic. Many companies reported potential delays in product deliveries and anticipated declines in future sales. Consequently, the suspension of operations across multiple industries adversely affected the growth of the frozen sweet potato market in 2020.

In 2021, as governments around the world began to ease restrictions such as trade bans, lockdowns, and business closures, manufacturers were allowed to resume operations at full capacity, helping to bridge the gaps in demand and supply. The introduction of vaccines also contributed to market recovery, positively impacting the frozen sweet potato sector.

Key players in the frozen sweet potato market include Conagra Brands Inc, Ardo Foods NV, Aviko BV, Birds Eye Ltd, Lamb Weston Holdings Inc, Le Duc Fine Food BV, McCain Foods Ltd, Mondial Foods BV, Handy Food Innovation Ltd, and Sunbulah Food & Fine Pastries Manufacturing Co Ltd. These companies are dedicated to delivering high-quality, innovative products to meet consumer demands and enhance their market share in the frozen sweet potato segment.

The overall size of the frozen sweet potato market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data about the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper insights. Participants included industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the frozen sweet potato market.