The headless content management system (CMS) software market was valued at approximately US$ 328.5 million in 2019 and is anticipated to grow significantly, reaching around US$ 1,628.6 million by 2027. This growth represents a compound annual growth rate (CAGR) of 22.6% from 2020 to 2027.
The growth of the global headless CMS software market is primarily driven by enhanced security and performance associated with the adoption of headless CMS solutions. These systems offer improved flexibility, scalability, and localization capabilities. However, the market faces challenges, particularly among small and medium-sized enterprises (SMEs), due to additional costs and implementation hurdles. On the other hand, the increasing adoption of headless CMS in the banking, financial services, and insurance (BFSI) sector, along with the rise of hybrid CMS solutions, is expected to propel market growth during the forecast period.
The segmentation of the headless CMS software market is based on deployment type, enterprise size, and geographical region. In terms of deployment type, the market is divided into cloud-based and on-premise solutions. The cloud segment dominated the market in 2019, driven by its scalability and cost-effectiveness. The global demand for cloud-based solutions is on the rise, supported by government initiatives aimed at enhancing cloud infrastructure, particularly benefiting SMEs. Regarding enterprise size, the market is categorized into SMEs and large enterprises, with large enterprises holding a more significant market share in 2019. Headless CMS solutions are particularly beneficial for enterprises looking to empower their marketing teams to create content across multiple platforms from a centralized location. Geographically, the market is divided into five key regions: North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM). North America held the largest market share in 2019, while APAC is projected to be the fastest-growing region from 2020 to 2027.
The COVID-19 pandemic has compelled many businesses to scale back operations due to government-imposed lockdowns, adversely impacting those reliant on in-person interactions for revenue generation. Consequently, numerous companies are turning to digital channels for conversions, interactions, and revenue generation. As a result, platforms that manage online experiences, such as headless CMS, have become essential for many organizations. Companies investing in headless CMS are reassessing their platform needs to ensure that their CMS can support extended work-from-home (WFH) arrangements, adapt to shifting marketing strategies, and handle increased online traffic. Businesses are accelerating their digital transformation efforts to engage customers and operate online effectively. They are also modifying their CMS requirements to facilitate self-service options for customers, employees, and partners, addressing the rapidly evolving business landscape. Furthermore, organizations are focusing on enhancing customer engagement in a cost-effective and personalized manner through preferred channels, while automating and streamlining processes to reduce costs and meet the growing customer demands promptly. Thus, the headless CMS software market is experiencing growth during the pandemic.
The overall size of the headless CMS software market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. This approach also provided an overview and forecast for the market across all segments. Additionally, primary interviews were conducted with industry participants and experts to validate the data and gain deeper analytical insights. Participants included industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the headless CMS software market.
Several key players in the global headless CMS software market include Agility Inc., Contentful, ButterCMS, Contentstack LLC, DOTCMS INC., GraphCMS GmbH, Kentico Software s.r.o., Mura Software, Quintype Technologies Pvt Ltd, and Zesty.io Platform, Inc.