The home automation market size was valued at US$ 89.11 billion in 2024 and is expected to reach US$ 183.80 billion by 2031; it is estimated to record a CAGR of 11.2% from 2025 to 2031.

The Middle East and Africa home automation market is categorized into South Africa, the UAE, Saudi Arabia, and the Rest of Middle East and Africa. The home automation market in the Middle East and Africa is gradually gaining momentum, fueled by growing interest in smart living, rising urbanization, and large-scale infrastructure development. In the Gulf countries-particularly the UAE, Saudi Arabia, and Qatar-the market is more advanced, driven by government-led smart city initiatives, high-income consumers, and luxury real estate developments that often include home automation systems as standard features.

In these markets, energy management and smart climate control systems are particularly popular, given the extreme weather conditions and rising energy costs. Additionally, integrated security systems-smart cameras, video doorbells, and access control-are gaining popularity among both residential and commercial users. Consumers in the region are increasingly seeking connected solutions that offer convenience, security, and status appeal.

Africa presents a more fragmented landscape, with growth concentrated in economically stronger countries like South Africa, Nigeria, and Kenya. In these markets, mobile connectivity and increasing smartphone penetration are playing a crucial role in enabling smart home applications, even though challenges around cost, infrastructure, and power reliability persist.

Religious and cultural considerations also influence product design and marketing, making localization essential for success. Moreover, partnerships between telecom operators, utility providers, and tech firms are beginning to create more accessible home automation packages. While the overall MEA market faces barriers such as affordability, lack of awareness in rural areas, and limited retail availability, it holds significant long-term potential. High-income segments are already adopting home automation, and growing middle-class aspirations will continue to drive demand for smart, efficient living environments.

Saudi Arabia's home automation market is expanding steadily, fueled by growing urbanization, government-led digital transformation strategies, and increasing consumer awareness about smart living benefits. The country's Vision 2030 initiatives emphasize smart city developments and energy efficiency, which directly support the adoption of home automation technologies focusing on security, climate control, and energy management. Increasing broadband coverage and smartphone penetration facilitate the use of voice assistants, smart lighting, and security devices in residential settings. Moreover, government incentives aimed at smart infrastructure and digital services further encourage homeowners to invest in smart devices and integrated systems. While the market currently experiences steady growth, challenges such as consumer education, affordability, and legacy building infrastructure remain. Collaborations between telecom operators, cloud providers, and device manufacturers help develop localized solutions tailored to Saudi preferences. As awareness of home automation benefits rises, the Saudi market is poised for accelerated adoption, particularly in major cities like Riyadh and Jeddah.

Siemens AG; Lutron Electronics Co., Inc; Johnson Controls International Plc; Honeywell International Inc; Legrand SA; ABB Ltd; Schneider Electric SE; Robert Bosch GmbH; Crestron Electronics, Inc.; and Leviton Manufacturing Co., Inc. are among the key home automation market players that are profiled in this market study.

The overall home automation market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the home automation market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the home automation market.