In-Office Teeth Whitening Products Market Research Report and Outlook by 2028

The global market for in-office teeth whitening products is anticipated to reach a remarkable US$ 3,058.09 million by 2028, up from US$ 1,750.07 million in 2021. This growth represents a compound annual growth rate (CAGR) of 8.3% from 2021 to 2028. The report outlines the prevailing trends in the market and identifies key factors driving this growth. The increasing awareness of oral hygiene and the social stigma surrounding tooth discoloration are significant contributors to the expansion of the in-office teeth whitening products market. However, potential side effects associated with these products may pose challenges to market growth.

In-office teeth whitening products are specifically designed to bleach and enhance the whiteness of teeth. These products utilize bleaching agents such as hydrogen peroxide or carbamide peroxide, which are activated by light or chemicals to release oxygen that effectively removes stains from teeth. One of the primary advantages of in-office whitening treatments is their ability to address stubborn stains caused by conditions like tetracycline and fluorosis. The range of products includes bleaching gels, retractors, desensitizing gels, lasers, and various other tools and equipment.

According to the World Health Organization, oral health is a crucial aspect of overall well-being and quality of life. Oral diseases are alarmingly common, affecting more than 3.5 billion people worldwide. This statistic highlights the necessity for improved oral health literacy (OHL) among both the public and dental professionals. Insufficient OHL can hinder individuals' understanding of dental care instructions, which is vital for maintaining oral health. Common dental issues include bad breath, tooth discoloration, cavities, gum diseases, and malocclusion. Factors such as alcohol consumption, tobacco use, and certain beverages contribute to tooth staining and discoloration. For instance, nicotine and tar from tobacco can penetrate the pores of teeth, leading to yellow or brown stains. In-office teeth whitening treatments can significantly reduce or eliminate these discolorations through regular dental visits.

Moreover, perceptions of dental aesthetics play a significant role in body image. Societal ideals regarding dental appearance are shaped by various socio-cultural influences and are often propagated through mass media. In North America, the portrayal of straight, white teeth as a beauty standard is prevalent, with celebrities frequently used as endorsers. The color white is often associated with purity and health, creating a stigma around tooth discoloration. Various factors, including metabolic disorders, systemic health issues, aging, and staining, can lead to tooth discoloration. As individuals age, their teeth naturally darken, making whiter teeth synonymous with youthfulness. Additionally, misaligned teeth can be more challenging to clean, increasing the risk of cavities and gum disease, which further associates straight, white teeth with good health. Consequently, the growing stigma surrounding tooth discoloration is a driving force behind the demand for in-office teeth whitening products.

The global in-office teeth whitening products market is categorized by product type into several segments, including double-syringe mixing configuration, laser teeth whitening, deep bleaching, Brite smile whitening system, and others. The double-syringe mixing configuration segment dominated the market in 2021 and is projected to experience the highest CAGR during the forecast period, as it is widely utilized in dental practices. The market is also segmented by solution type into whitening products, custom tray-based tooth whitening systems, and others. The whitening products segment held the largest market share in 2021, while the custom tray-based systems are expected to grow at the fastest CAGR of 9.0% from 2021 to 2028, driven by increased adoption in hospitals and dental clinics globally.

In terms of composition, the market is divided into carbamide peroxide, hydrogen peroxide, and others. The carbamide peroxide segment held the largest market share and is expected to continue its dominance by 2028, with a projected CAGR of 8.0%. The hydrogen peroxide segment is anticipated to witness the most significant growth, with a CAGR of 9.0% during the forecast period. Additionally, the market is segmented by end user into hospitals, dental clinics, and others. The hospitals segment held the largest share in 2021 and is expected to maintain this position through 2028, with a projected CAGR of 8.9%.

Key sources referenced in the preparation of this report include the National Center for Health Statistics, the Indian Dental Association, the Centers for Disease Control and Prevention (CDC), the Health Authority Abu Dhabi, the Organization for Economic Cooperation and Development, the National Institute of Statistics, Geography, and Informatics, the National Health and Medical Research Council, and the World Health Organization.