In-Vehicle Infotainment Market 2025 - Global Analysis and Forecasts
The in-vehicle infotainment (IVI) market is projected to reach US$ 33.16 billion by 2025, up from US$ 19.66 billion in 2016. This growth is significantly influenced by various economic and environmental factors, with the global economy playing a crucial role in shaping the IVI landscape. In recent years, consumers have shown a tendency to retain their vehicles for extended periods, leading to increased investments in the aesthetics and design of automobiles. Consequently, the demand for integrated infotainment systems that enhance the interior experience of passenger cars has surged, adding a layer of luxury for drivers.
Today, the design of an infotainment system is a pivotal factor in car selection, as mobility is increasingly viewed as a luxury. This trend drives consumers to invest in vehicles that not only provide transportation but also offer advanced technological features.
Interaction Technologies in IVI Systems
Automotive original equipment manufacturers (OEMs) are integrating various interaction technologies into infotainment systems based on consumer preferences, cost considerations, and regional technology adoption. Among these, touchscreens have emerged as the most prevalent interface for controlling IVI systems. Their popularity has surged following the widespread success of smartphones, as a significant portion of the global population is familiar with touchscreen technology. This familiarity provides touchscreens with a competitive edge over alternative interfaces.
However, it is important to note that touchscreens can pose distractions for drivers, making them less than ideal in certain situations. The most effective user interfaces combine touch capabilities with physical buttons for essential functions and voice control options, creating a more user-friendly experience.
Operating Systems in the IVI Market
The IVI market is categorized by operating systems, including Microsoft, Linux, QNX, and others. Currently, QNX-based systems hold the largest market share; however, Linux-based operating systems are rapidly gaining popularity due to their open-source nature. As the market evolves, it is anticipated that QNX will experience a decline in market share as more automakers shift towards open-source platforms like Linux.
Several prominent automotive manufacturers, including Ford, Honda, Mitsubishi Motors, Mazda Motors, Toyota, and Nissan, are exploring Linux-based operating systems for their infotainment solutions. This shift indicates a growing trend towards adopting flexible and customizable software solutions in the automotive sector.
Research Methodology
The overall market size for in-vehicle infotainment has been determined through a combination of primary and secondary research methods. The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Following this, primary interviews are conducted with industry participants and experts to validate the findings and analyses. Participants typically include industry professionals such as Vice Presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the IVI sector.
This thorough research approach ensures a well-rounded understanding of the in-vehicle infotainment market, enabling stakeholders to make informed decisions based on reliable data and insights.
Conclusion
As the in-vehicle infotainment market continues to evolve, the integration of advanced technologies and user-friendly interfaces will play a significant role in shaping consumer preferences. The shift towards open-source operating systems like Linux reflects a broader trend in the automotive industry, emphasizing flexibility and innovation. With the projected growth of the market, automotive manufacturers are poised to enhance the driving experience through sophisticated infotainment solutions that cater to the demands of modern consumers.