The interactive display market was valued at approximately US$ 11.30 billion in 2023 and is projected to grow to US$ 18.51 billion by 2031, reflecting a compound annual growth rate (CAGR) of 6.4% from 2023 to 2031.

The growth of the interactive display market is largely attributed to the rising demand for digital solutions among consumers. A significant factor driving this trend is the increased investment in the education sector aimed at modernizing educational environments. The demand for interactive displays is surging as educational institutions strive to enhance their digital classroom infrastructure. For example, the Center for American Progress (CAP) reported that in September 2022, the United States allocated around US$ 1,100 billion to upgrade and replace outdated school facilities, which has subsequently led to a higher adoption rate of interactive displays within educational systems. These displays facilitate better content visualization and enable users to present multiple materials simultaneously on a single screen.

The education sector's growing reliance on interactive displays is a key factor propelling market expansion. As educational institutions evolve, they encourage market participants to innovate and create solutions that simplify teaching and learning. A notable development occurred in May 2023 when LG Electronics Inc. introduced the LG CreateBoard, an interactive whiteboard designed for virtual classrooms. This innovative display allows both educators and students to engage in a seamless writing and sketching experience, enhancing the overall learning process.

The market is segmented by industry verticals, including retail and hospitality, healthcare, banking, financial services, and insurance (BFSI), education, entertainment, and others. Among these, the retail and hospitality sector is expected to experience the highest CAGR in the upcoming years. The retail industry is witnessing a growing demand for touch-enabled displays, driven by the increasing popularity of touch-based devices and the rising use of interactive kiosks and tables. Major retail chains, such as Walmart, are implementing interactive kiosks that showcase products along with their features and pricing, significantly enhancing the in-store customer experience. The retail sector is anticipated to grow during the forecast period, supported by the increasing number of commercial spaces, including shopping malls, museums, department stores, and shopping centers. Interactive video walls are also becoming prevalent, allowing customers to check stock availability and browse through the store's inventory, which is expected to further stimulate the interactive display market.

To analyze the interactive display market, key players operating across various regions have been identified and evaluated. Prominent companies in this market include Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc, BOE Technology Group Co Ltd, ViewSonic Corporation, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and SMART Technologies ULC. A comprehensive analysis of these and other market participants provides a well-rounded view of the interactive display ecosystem.

The market forecast for interactive displays has been developed through a combination of primary and secondary research methodologies. The research process commenced with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Additionally, numerous primary interviews were conducted with industry stakeholders and experts to validate the findings and gain deeper analytical insights. Participants in this research included industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants, valuation experts, research analysts, and key opinion leaders specializing in the interactive display market.