Label Printer Market Size, Trends and Growth Analysis by 2027

In 2019, the label printer market was valued at approximately US$ 4,715.4 million and is projected to experience a compound annual growth rate (CAGR) of 6.3% from 2020 to 2027, ultimately reaching an estimated US$ 7,494.4 million by 2027.

Several key drivers are contributing to the expansion of the global label printer market, particularly the rising demand from pharmaceutical and medical device sectors, alongside the increasing need for labels in the fast-moving consumer goods (FMCG) industry. Nevertheless, the extended lifespan and elevated maintenance costs associated with label printers may pose challenges to market growth in certain applications. Despite these obstacles, the heightened awareness and adoption of label printing technology in developing nations are expected to propel market growth in the coming years.

The continuous surge in demand for FMCG items, including toiletries, skincare products, homecare goods, and packaged food and beverages, has led market players in this sector to utilize label printers for product authentication. The contemporary retail landscape features supermarkets, hypermarkets, and convenience stores, all of which require labels that display pricing and barcodes. To accommodate the need for printing a large volume of product labels, these retail establishments are increasingly investing in label printers. Consequently, the demand for label printers within the FMCG manufacturing sector is on the rise, driven by the growing number of supermarkets and hypermarkets in developed regions. These dynamics are favorably impacting the growth trajectory of the label printer market.

The label printer market can be categorized based on type, technology, and end-user industry. In terms of type, the market is divided into industrial, desktop, and mobile label printers. The industrial segment held the largest market share in 2019. When examining technology, the market is further divided into thermal transfer, direct thermal, and non-thermal printing methods. The non-thermal segment dominated the global label printer market in 2019. Additionally, the end-user industry segmentation includes manufacturing, retail, transportation and logistics, healthcare, FMCG, entertainment, and other sectors, with the manufacturing segment also representing the largest share in 2019.

The COVID-19 pandemic has rapidly spread worldwide, with countries such as China, the United States, Italy, Spain, Germany, the United Kingdom, Iran, and France experiencing significant impacts in terms of confirmed cases and fatalities as of April 2020. The pandemic has led to widespread lockdowns, travel restrictions, disruptions in supply chains, and interruptions in production processes, all of which have adversely affected the label printer market in 2020, with lingering effects expected into 2021.

The overall size of the label printer market has been determined through a combination of primary and secondary research methodologies. The research process commenced with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. This approach also aimed to provide a comprehensive overview and forecast of the label printer market across all segments. Furthermore, it included an analysis of the global label printer market segmented by five major regions: North America, Europe, Asia Pacific, the Middle East and Africa, and South America. To validate the data and gain deeper analytical insights, primary interviews were conducted with industry participants and experts. These participants typically include professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the label printer sector.

Prominent players in the global label printer market include Toshiba Tec Corporation, Honeywell International Inc., Postek Electronics Co., Ltd, Wasp Barcode Technologies, VIPColor Technologies Pte Ltd., GoDEX International Co., Ltd., Zebra Technologies Corp., TSC Auto ID Technology Co., Ltd., Sato Holdings Corporation, and Seiko Epson Corporation.