Live IP Broadcast Equipment Market Report: Size, Share and Outlook by 2031

The market for live IP broadcast equipment is projected to expand significantly, growing from US$ 1.08 billion in 2022 to US$ 3.25 billion by 2030, reflecting a compound annual growth rate (CAGR) of 14.7% during this period.

The media and entertainment sector is among the fastest-growing industries worldwide and serves as a primary consumer of live IP broadcast equipment. According to the India Brand Equity Foundation (IBEF), the demand within the media and entertainment industry is expected to reach US$ 900 million by 2025. The International Trade Administration reported that in 2020, the U.S. media and entertainment (M&E) sector was valued at US$ 660 billion, contributing to a global market of US$ 2 trillion. The advent of Internet Protocol (IP) technology has transformed the entire content broadcasting and production landscape, facilitating innovative methods for content creation, contribution, and distribution. Consequently, the growth of the IP sector, alongside the media and entertainment industries, propels the live IP broadcast equipment market.

The demand for cost-effective and adaptable solutions for applications such as remote contributions, live streaming, IP-based production, and AV-over-IP is bolstering the outlook for the live IP broadcast equipment market. The increasing appetite for ultra-high-definition (UHD) content, along with a shift towards cloud-based products, solutions, applications, and open architecture, is further driving market growth. Investments in high-speed broadband infrastructure, the rising trend of multi-screen video consumption, and advancements in over-the-top (OTT) services and content are also contributing to the expansion of the live IP broadcast equipment market. For instance, in May 2022, Sony Sports Network in India announced that the Roland-Garros 2022, the second grand slam event, would be broadcast live in four regional languages. This tournament was made available for streaming on Sony Sports Network?s on-demand OTT platform, SonyLIV. Additionally, in March 2020, Google reported a surge of 300?500% in searches for live-streaming platforms, while YouTube data indicated a 250% increase in watch time for live streams. These trends highlight the growing initiatives by content providers for live streaming and the immense popularity of such services among audiences, which are key factors driving the growth of the live IP broadcast equipment market.

In Argentina, the surging demand for live streaming services is a significant driver for the live IP broadcast equipment market. The widespread popularity of OTT platforms like Netflix, Amazon Prime Video, and Hulu is fueling the need for live-streaming services in the region. These platforms offer live content, including news, sports, and entertainment, which in turn boosts the demand for live IP broadcasting equipment. Notably, Argentina is a sports-centric nation, hosting numerous soccer club matches that are broadcast globally through channels such as SonyLiv and Disney+ Hotstar. Events like the Argentina vs. Panama and Argentina vs. Curacao matches scheduled in March 2023 exemplify the high demand for live IP broadcasting equipment in the country. Major players in the Argentine market, including Cisco Systems, Evertz Microsystems, Belden, and Sony, are heavily investing in research and development to create innovative products and technologies that cater to the evolving needs of live IP broadcasting. Furthermore, the expansion of high-speed internet connectivity and advancements in video compression and network protocols are advantageous for the live IP broadcast equipment market in Argentina.

In Europe, the live IP broadcast equipment market is divided into several regions, including Germany, France, Italy, the UK, Russia, and the rest of Europe. The European Broadcasting Union (EBU), a prominent alliance of public service media (PSM) with 112 member organizations across 56 countries, plays a crucial role in this market. The EBU operates nearly 2,000 television, radio, and online channels, providing a wide array of content in 153 languages, aiming to deliver high-quality content ranging from news to sports and music. The EBU is actively working to reach broader audiences and expand its operations. Numerous live events organized by the European Union Delegations and its partners take place throughout Europe. Despite challenges such as the Russia-Ukraine conflict, international uncertainties, and economic difficulties, the EBU has secured media rights for the Olympic Games from 2026 to 2032, which further stimulates the demand for live IP broadcasting equipment across Europe. The live broadcasting of sports and news in the region also contributes to this demand.

Several companies, including Lynx Technik AG, Broadcast Store Europe, and Elenos, are key players in the European live IP broadcast equipment market. Data from Volza indicates that Germany exports a significant portion of its broadcasting equipment to countries like India, Vietnam, and the United States.

Prominent players in the live IP broadcast equipment market include Belden Inc., Cisco Systems, Inc., Evertz, EVS Broadcast Equipment, Sony Corporation, Harmonic Inc., Grass Valley, Ross Video LTD, and AJA Video Systems, Inc. A comprehensive analysis of these and other significant market players provides a well-rounded view of the live IP broadcast equipment market and its ecosystem.

To ensure optimal viewing quality, content produced in 4K and ultra-high-definition (UHD) formats must be transmitted in the same format, necessitating effective IP live-production technology. The media and entertainment sector is rapidly evolving and is a major contributor to the live IP broadcast equipment market. The integration of innovative technologies within the digital media industry is a growing trend among live-streaming media businesses. Many organizations are focusing on digital technologies to enhance their brand and showcase new products, particularly in the development of cost-effective hardware designed for broadcasters, with live streaming taking center stage as the demand for high-quality video and high-speed connectivity continues to rise.