The mobile threat defense market was valued at US$ 2.5 billion in 2022 and is projected to reach US$ 14.4 billion by 2030, reflecting a compound annual growth rate (CAGR) of 24.2% from 2022 to 2030. The growing demand for sophisticated security solutions is expected to significantly influence the mobile threat defense market outlook in the coming years.

The surge in the need for advanced security measures to facilitate digital transformation and the Bring Your Own Device (BYOD) trend has been a major driver of growth in the mobile threat defense sector. Following the COVID-19 pandemic, the BYOD model has gained momentum, and the shift towards remote work has increased the necessity for mobile device security solutions. Organizations globally are embracing advanced security technologies, which in turn is boosting the demand for mobile device protection and enhancing the growth of the mobile threat defense market. For instance, in May 2021, Pradeo integrated its mobile threat defense services with Samsung's Knox Manage, a mobile device management (MDM) solution now available through Knox Suite. This integration allows organizations to automate the safeguarding of their mobile devices, effectively countering rising cyber threats such as malware and data breaches targeting enterprise mobility with just a few clicks.

The growing trend of hybrid work environments and the heightened use of mobile devices for sharing work-related information have created a pressing need for advanced security solutions, including mobile threat defense systems. To meet this demand, companies in the market are pursuing various growth strategies, both organic and inorganic, which are driving the expansion of the mobile threat defense market. Some notable strategies include:

In November 2023, Google, Microsoft, and Meta formed a partnership to enhance application security through a revamped App Defense Alliance under the Joint Development Foundation, part of the Linux Foundation. The steering committee aims to broaden the Alliance's scope to promote collaborative implementation of industry standards for app security. Google intends to work with mobile threat detection providers to address security threats while actively engaging with the App Defense Alliance and the broader community to enhance app safety across different ecosystems.

In June 2023, StarHub introduced its mobile threat defense solution to tackle the increasing risks of mobile security breaches faced by enterprises. This MTD solution, powered by Zimperium's mobile security platform, utilizes machine learning to safeguard mobile devices, data, and applications against both known and unknown threats. StarHub's MTD effectively detects zero-day malware and the latest mobile threats, offering users real-time, on-device protection against potential attacks.

The analysis of the mobile threat defense market has been conducted by examining various segments, including operating system, enterprise size, and industry vertical. The market is categorized by operating system into Android and iOS. In terms of enterprise size, it is divided into large enterprises and small to medium-sized enterprises (SMEs). Additionally, the end-user segmentation includes IT and telecommunications, banking, financial services and insurance (BFSI), manufacturing, retail and e-commerce, government, and other sectors.

The mobile threat defense market report encompasses a wide geographical scope, covering North America (including the US, Canada, and Mexico), Europe (comprising Russia, the UK, Germany, France, Italy, and the rest of Europe), Asia Pacific (including South Korea, China, India, Japan, Australia, and the rest of Asia Pacific), the Middle East and Africa (covering South Africa, Saudi Arabia, the UAE, and the rest of the region), as well as South and Central America (including Brazil, Argentina, and the rest of the region). As of 2022, North America holds the largest share of the mobile threat defense market.

Key players in the mobile threat defense market include Cisco Systems, Inc., Ivanti, SAP SE, Broadcom, AO Kaspersky Lab, Zimperium, SentinelOne, Micro Focus, Pradeo, and Check Point Software Technologies Ltd. Additionally, several other companies have been analyzed to provide a comprehensive view of the market and its ecosystem. The report outlines growth opportunities in light of current trends and factors driving the mobile threat defense market.

The overall size of the mobile threat defense market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the mobile threat defense market. This approach also aims to provide an overview and forecast of market growth across all segments. Furthermore, numerous primary interviews have been conducted with industry participants and experts to validate the data and gain deeper analytical insights. Participants in this research include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the mobile threat defense sector.