Non-Invasive Aesthetic Treatment Market Size, Trends and Growth Analysis by 2027

The non-invasive aesthetic treatment sector was valued at approximately US$ 6,504.19 million in 2020 and is anticipated to grow to US$ 18,656.54 million by 2028, reflecting a compound annual growth rate (CAGR) of 14.2% from 2021 to 2028.

This growth can be attributed to several factors, including the increasing frequency of non-invasive cosmetic procedures performed annually, heightened consumer awareness regarding aesthetic treatments, and the availability of advanced technological solutions. However, the market's expansion is somewhat constrained by the clinical risks and complications that can arise from medical aesthetic procedures.

The range of cosmetic treatments is broadening, now encompassing areas such as hair care, weight loss, male grooming, sun protection, and active makeup applications. A report from the International Society of Aesthetic Plastic Surgery in 2018 indicated that over 12 million non-surgical procedures were conducted worldwide that year. Historically, a significant portion of the population was not well-informed about the various types of dermatological procedures, their availability, associated costs, and potential risks. These treatments were predominantly accessible to individuals from higher economic backgrounds, particularly in urban settings.

According to a 2019 Glamour Magazine article, there has been a noticeable increase in men's interest in skincare. A study by Kantar revealed that men now represent 31% of total toiletries sales, with the male skincare market experiencing robust growth, boasting annual sales increases of up to 16.5%. As competition in the workforce intensifies, men are seeking treatments that enhance their appearance, making them look more alert and youthful, thereby gaining a competitive advantage. Commonly requested aesthetic treatments among men include enhancements to tear troughs, jawlines, and chins. Recent research indicates that men tend to prefer subtle rejuvenation treatments over more dramatic volumizing therapies, leading to a more personalized approach in their aesthetic care.

Non-invasive treatments are becoming increasingly popular due to the preference for procedures that require minimal recovery time. A study conducted in Singapore highlighted that younger demographics are increasingly opting for cosmetic enhancements. Conversely, a study in Hong Kong found that participants expressed reluctance to marry women who had undergone cosmetic surgery. Similarly, research in the UK suggested that individuals with traditional religious beliefs hold stricter views on cosmetic surgery, showing less support for such procedures compared to more liberal or non-religious individuals.

Government initiatives are playing a crucial role in raising awareness about non-invasive aesthetic procedures. For instance, in 2019, the government of England launched a campaign addressing the risks associated with poorly performed cosmetic procedures and their impact on both physical and mental health. This initiative was prompted by a concerning rise in fatalities linked to surgeries like the Brazilian butt lift. The Department of Health and Social Care in England has emphasized the importance of seeking professional assistance for cosmetic treatments such as fillers and Botox. Consequently, the growing awareness surrounding non-invasive aesthetic treatments is positively influencing market growth.

However, the non-invasive aesthetic treatment market has experienced a significant downturn due to the COVID-19 pandemic. Many healthcare organizations and hospitals have redirected their focus towards developing new products and solutions to manage the disease, which has led to the postponement or cancellation of elective surgeries, including aesthetic procedures. This shift has adversely affected the demand for non-invasive treatments, thereby limiting market growth.

In terms of procedure types, the non-invasive aesthetic treatment market is categorized into injectables, skin rejuvenation, and other treatments. The injectables segment dominated the market in 2020 and is projected to exhibit the highest CAGR during the forecast period. This growth is driven by an increase in product approvals and launches, greater awareness of the benefits of injectables, and an overall rise in cosmetic surgery procedures. The injectables market is further divided into categories such as botulinum toxin, calcium hydroxyapatite, hyaluronic acid, polymer fillers, and collagen. The skin rejuvenation segment includes treatments like chemical peels, laser skin resurfacing, and photo rejuvenation, while the others segment encompasses hair removal, non-surgical fat reduction, sclerotherapy, and cellulite treatments.

From an end-user perspective, the non-invasive aesthetic treatment market is segmented into hospitals, clinics and medical spas, and other facilities. In 2020, hospitals accounted for the largest market share and are expected to achieve the highest CAGR of 14.9% during the forecast period.

Key organizations such as the World Health Organization (WHO), American Society for Aesthetic Plastic Surgery, International Association for Physicians in Aesthetic Medicine, Food and Drug Administration (FDA), International Society of Aesthetic Plastic Surgery, and the Emirates Standardization and Meteorological Authority are among the primary and secondary sources referenced in the analysis of the non-invasive aesthetic treatment market.