Noninvasive Fat Reduction Market Report By Insights, Size, and Growth

The noninvasive fat reduction market is anticipated to expand from US$ 1.8 billion in 2023 to US$ 6.1 billion by 2031, reflecting a compound annual growth rate (CAGR) of 16.5% during the period from 2023 to 2031.

The increasing popularity of nonsurgical fat reduction techniques is a significant factor driving the growth of the noninvasive fat reduction market. Conversely, the presence of complications related to these procedures poses challenges to market expansion.

Report Segmentation and Scope:

The analysis of the noninvasive fat reduction market has been segmented based on technology and end-user demographics.

Growth Drivers:

Increasing Demand for Nonsurgical Fat Reduction Techniques

Nonsurgical fat reduction refers to the process of eliminating fat cells from specific areas of the body by triggering apoptosis, which leads to a decrease in subcutaneous fat deposits (the fat located just beneath the skin). This category of procedures employs innovative methods such as cryolipolysis, injection lipolysis, radiofrequency lipolysis, and laser lipolysis.

Global Nonsurgical Fat Reduction Procedures

According to the International Society of Aesthetic Plastic Surgery, the number of nonsurgical fat reduction procedures performed globally in 2021 was 730,980, marking a 30.4% increase from 2020. The distribution of these procedures by country is as follows:

United States: 217,277

Mexico: 27,895

Germany: 11,455

Italy: 9,816

Spain: 7,056

Japan: 122,696

India: 9,600

Brazil: 33,720

Argentina: 55,360

Age Group Distribution of Procedures

The breakdown of nonsurgical fat reduction procedures by age group in 2021 is as follows:

18 Years or Younger: 24,488

19-34 Years: 284,790

35-50 Years: 323,166

51-64 Years: 87,937

65 Years and Older: 10,599

Gender Distribution of Procedures

In terms of gender, the number of nonsurgical fat reduction procedures performed in 2021 was:

Females: 605,669

Males: 125,311

By technology, the noninvasive fat reduction market is categorized into cryolipolysis, laser lipolysis, ultrasound, and other methods. The cryolipolysis segment dominated the market in 2023 and is projected to achieve the highest CAGR of 17.8% from 2023 to 2031. Cryolipolysis, popularly known as "CoolSculpting," is a procedure that eliminates fat cells by applying cold temperatures to targeted areas. It is recognized as one of the safest and most effective cosmetic treatments for localized fat reduction. The American Society of Plastic Surgeons reported that approximately 450,000 cryolipolysis procedures were conducted globally in 2024.

Regional Analysis:

The noninvasive fat reduction market report encompasses regions including North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. In 2022, North America held the largest share of the noninvasive fat reduction market, with the United States being the primary contributor. There has been a noticeable increase in awareness among Americans regarding the enhancement of physical appearance and overall health. Many individuals in the U.S. are opting for body contouring procedures following bariatric surgeries to refine their physique. The American Society of Plastic Surgeons noted that around 70% of Americans are leaning towards nonsurgical fat reduction methods to address obesity effectively.

U.S. Nonsurgical Fat Reduction Procedures

The following table illustrates the number of nonsurgical fat reduction procedures in the U.S.:

Parameters	Estimates	% of Nonsurgical Fat Reduction Procedures From Total Nonsurgical Procedures
Total Nonsurgical Procedures	528,527	41.1%
Nonsurgical Fat Reduction	217,277

The ISAPS report also indicates that nonsurgical fat reduction procedures constituted 29.1% of all nonsurgical procedures performed in the U.S. in 2021, with "CoolSculpting" being the most widely adopted method.

Cost of CoolSculpting Procedures in the U.S.

The average cost of CoolSculpting procedures across various U.S. states is approximately as follows:

New York (NY): $2,000 - $4,000

Chicago (IL): $2,000 - $4,000

Miami (FL): $1,000 - $4,000

Austin (TX): $1,000 - $4,000

Los Angeles (CA): $1,500 - $4,000

Thus, the widespread adoption of "CoolSculpting" among U.S. residents significantly influences the growth of the noninvasive fat reduction market.

Industry Developments and Future Opportunities:

Several strategic initiatives by key players in the noninvasive fat reduction market are highlighted below:

In March 2023, CUTERA, INC. introduced its "truBody" brand, which features clinically validated technologies for a tailored, efficient, and comprehensive approach to fat reduction and muscle toning, offering treatment options as brief as 15 minutes. The "truSculpt" component of the truBody brand is designed for fat reduction and muscle toning, providing a rapid and effective combined approach for optimal results.

Trends in Noninvasive Fat Reduction

The integration of robotics in noninvasive fat reduction procedures is emerging as a trend. Companies are launching advanced, noninvasive fat-reducing technologies. For instance, Dominion Aesthetic Technologies, Inc. has developed EON, which features a programmable robotic arm that utilizes sensors to map the body's unique contours, ensuring personalized treatment. This robotic arm enhances the understanding of the body compared to traditional fat contouring machines, allowing for comprehensive mapping of the treatment area, which minimizes the risk of uneven results and enhances patient comfort. EON is FDA-cleared and has demonstrated safety and efficacy, outperforming laser treatments by specifically targeting abdominal fat without affecting surrounding tissues. The EON treatment process lasts about 20 minutes, with the entire session completed within an hour, requiring no recovery time. This efficiency is a significant advantage over existing fat-reduction technologies. Consequently, the adoption of robotic technologies in noninvasive fat reduction procedures is expected to significantly contribute to market growth in the future.

Competitive Landscape and Key Players:

Prominent companies in the noninvasive fat reduction market include Cynosure LLC, Alma Lasers Ltd, Cutera Inc, Fotona, Sciton, Inc., Lynton Lasers Ltd, Solta Medical, Lumenis, Venus Concept Inc, and Candela Corporation. These firms are dedicated to innovating new technologies, enhancing existing products, and expanding their market reach to satisfy the increasing global consumer demand.

Noninvasive Fat Reduction Market Report By Insights, Size, and Growth - 2031