In 2018, the global oat proteins market was valued at USD 48,241.1 thousand and is projected to experience a compound annual growth rate (CAGR) of 4.0% from 2019 to 2027, reaching an estimated USD 68,222.4 thousand by the end of the forecast period.
Oat protein is a highly nutritious protein that contains essential amino acids. It is primarily incorporated into food and beverage products to enhance their protein content. Key amino acids such as isoleucine, valine, and branched-chain amino acids (BCAAs) like leucine found in oat protein are vital for stimulating muscle protein synthesis (MPS), a crucial process for maintaining muscle integrity and functionality. The increasing preference for plant-based diets, along with a growing consumer focus on increasing protein consumption, are significant drivers of the oat proteins market's expansion worldwide. Additionally, the rising trend of veganism in developed nations is anticipated to create substantial opportunities for the oat proteins sector globally.
The oat protein market is categorized based on application into food, beverages, personal care, cosmetics, and other sectors. In 2018, the food segment was the leading contributor to the market. Oat protein is widely utilized as a functional ingredient in various food items, including baked goods like biscuits, bread, and cakes, breakfast cereals, bars, pasta, and other nutritious snacks. Consequently, the increasing demand for functional foods in developed regions is propelling the growth of oat protein in the food sector. The personal care and cosmetics segment is expected to witness rapid growth due to the rising demand for hydrolyzed oat protein in products such as creams, skincare, and hair care items. Thus, the broadening application of oat protein across different industries is likely to further enhance the market's growth.
The increasing awareness among consumers regarding the benefits of protein-rich foods is significantly contributing to the oat proteins market's growth. Proteins are essential for maintaining the structure and functions of the human body. They are composed of amino acids linked in long chains, with 20 different types of amino acids whose specific sequences determine the protein's role in the body. Proteins are crucial for transporting molecules, repairing cells, generating new cells, and defending the body against pathogens. They also support proper growth and development in children, adolescents, and pregnant women. The rising trend towards health and wellness has led to a marked increase in demand for functional and fortified food and beverages in recent years. This growing interest in functional food and beverages is expected to further stimulate the oat protein market's growth.
Key players in the global oat proteins market include Croda International Plc, Givaudan S.A., Harke Group, Lantmannen, Lonza Group, Oat Tech, Inc., Oy Karl Fazer Ab, Provital Group, Shaanxi Pioneer Biotech Co., Ltd, and Shanghai Cosroma Biotech Co., LTD, among others. These companies are playing a significant role in shaping the oat proteins market's trajectory.
The overall size of the global oat proteins market has been determined through a combination of primary and secondary research methods. The research process begins with comprehensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the oat proteins market. Additionally, numerous primary interviews are conducted with industry stakeholders and experts to validate the data and analysis. Participants in this process typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the oat proteins market.