Patient Engagement Technology Market Research Report and Outlook by 2028

The patient engagement technology sector is projected to expand significantly, with an anticipated increase from US$ 21,354.38 million in 2022 to US$ 59,003.21 million by 2028. This growth represents a compound annual growth rate (CAGR) of 18.5% over the six-year period.

Several factors are contributing to the growth of the patient engagement market, including the rising incidence of chronic illnesses such as cardiovascular diseases, diabetes, and obesity. Additionally, the increase in government initiatives and the emergence of numerous start-ups in the healthcare technology space are expected to further drive market expansion.

Patient engagement encompasses various methods that enable healthcare organizations to interact with their patients, including online patient portals. However, it extends beyond mere interactive technologies; it also involves the scheduling of medical procedures, which is vital for ensuring patient satisfaction. The integration of technology enhances service quality and promotes safety. Wireless technologies have been developed within hospital settings, allowing both patients and healthcare providers to manage personalized health data effectively. A white paper from UbiCare indicates that the use of patient engagement systems can reduce the length of stay (LOS) by 25% per day for hip replacement patients and 13% for knee replacement patients.

For example, in 2021, the University Hospitals (UH) implemented an innovative patient engagement initiative known as Enhanced Recovery After Surgery (ERAS). This program produced significant outcomes, including shorter hospital stays, reduced opioid usage, fewer post-surgical infections, and lower patient costs. ERAS involved pre-operative counseling to align expectations with patients and their families, optimizing nutrition before and after surgery, minimizing narcotic pain reliever use, encouraging early mobility post-surgery, and enhancing overall patient health. Initially launched at UH Cleveland Medical Center, ERAS has since been adopted across the entire UH system. In recognition of its success, the program received the Patient Engagement Best Practice Award from the Ohio Patient Safety Institute in May 2022.

Patient engagement technology solutions offer numerous benefits, such as empowering patients through improved health literacy, facilitating timely appointment scheduling with healthcare providers, enhancing adherence to prescribed treatments, and increasing interaction with providers via digital tools. The adoption of these solutions is often influenced by the degree of empowerment they provide to patients. When individuals can access their medical records and monitor their health progress, they tend to become more involved in their care, thereby driving the growth of the patient engagement technology market.

The COVID-19 pandemic has significantly accelerated the adoption of digital health solutions, which encompass telemedicine, teleconsultation, connected devices, and various digital health platforms and applications. This broad concept also includes health data analysis and components reliant on big data, such as epidemiological studies and AI-driven diagnostic support. During the ongoing pandemic, digital technologies for healthcare delivery have become essential, facilitating online consultations that enhance the efficiency of patient diagnosis and treatment through telemedicine. For instance, the Organization for Economic Co-operation and Development (OECD) reported in January 2020 that telemedicine is being utilized across various specialties to improve health outcomes in areas such as diabetes, asthma, cardiovascular conditions, and ophthalmology.

In response to the pandemic, the European Commission proposed the EU4Health program as part of a recovery strategy, aiming to raise EUR 5.1 billion for the digital transformation of the European health sector and to bolster cross-border health hazard preparedness. Increased government investments in the digital transformation of healthcare are expected to propel the growth of the patient engagement technology market during the research period. Thus, the COVID-19 pandemic has had a favorable impact on this market.

The global patient engagement technology market is categorized by component, therapeutic area, delivery mode, application, and end user. In terms of product type, the market is divided into services, software, and hardware. In 2022, the software segment held the largest market share and is projected to maintain its leading position throughout the forecast period. Software plays a crucial role in patient engagement technologies, facilitating connections between patients and healthcare providers.

When examining therapeutic areas, the market is segmented into fitness, chronic diseases, women's health, and others. The chronic diseases segment dominated the market in 2022, while the fitness segment is expected to exhibit the highest CAGR during the forecast period.

Regarding delivery modes, the patient engagement technology market is split into cloud-based and on-premises solutions. The cloud-based segment accounted for the largest share in 2022 and is anticipated to experience the highest growth rate in the coming years.

In terms of applications, the market is divided into health management, financial health management, home health management, and others. The health management segment led the market in 2022 and is expected to continue its growth trajectory.

Finally, the market is segmented by end user, which includes patients, payers, providers, and others. The providers segment held the largest market share in 2022, but the payers segment is projected to achieve the highest CAGR during the forecast period.

Key sources referenced in the preparation of this report include the American Hospital Association, Information and Communications Technology Council (ICTC), World Health Organization, Centers for Disease Control and Prevention (CDC), National Statistics Institute (INE), and the Organization for Economic Co-operation and Development (OECD).