Personal Care Wipes Market Size, Trends and Growth Analysis by 2027

The worldwide market for personal care wipes was valued at approximately US$ 10,843.67 million in 2018 and is anticipated to grow to US$ 16,914.56 million by 2027, reflecting a compound annual growth rate (CAGR) of 5.4% from 2019 to 2027.

A personal care wipe is essentially a small, moist cloth designed for cleaning various surfaces. There is a wide array of personal care wipes available in the market, including but not limited to: baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, intimate wipes, nail polish remover wipes, and antibacterial wipes. These wipes are typically used with a gentle rubbing motion to effectively eliminate dirt or moisture from surfaces. One of the primary benefits of personal care wipes is their convenience; they offer a faster and simpler alternative to using liquid cleaners and separate cloths or paper towels for cleaning tasks.

The personal care wipes market can be segmented by type into several categories: baby wipes, facial and cosmetic wipes, hand and body wipes, flushable wipes, and others. In 2018, the segment for baby personal care wipes was the leading category in terms of market share. Factors contributing to the increasing demand for baby wipes include a higher birth rate, a growing population of working mothers, and advancements in healthcare practices. Additionally, the trend towards healthier lifestyles and a heightened focus on sanitation and the well-being of infants have further fueled the demand for antibacterial wipes in personal care applications.

From a distribution perspective, the personal care wipes market is divided into several channels: supermarkets/hypermarkets, specialty stores, online platforms, commercial and industrial outlets, and others.

Geographically, the market is divided into regions including North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America holds the largest share of the global personal care wipes market, followed closely by Europe and Asia Pacific. This dominance is largely due to increasing concerns regarding personal hygiene within the region. The United States, in particular, commands a significant portion of the North American market, driven by its larger population and its status as one of the most developed economies, which in turn stimulates growth in the consumer goods sector. The North American market is particularly appealing, characterized by a rising demand for personal care wipes, as consumers become more aware of personal hygiene and possess the purchasing power to invest in higher-priced products.

Key players in the global personal care wipes market include notable companies such as Body Wipe Company, Diamond Wipes International, Edgewell Personal Care, Johnson & Johnson, Kimberly Clark Corporation, La Fresh, Nice-Pak Products, Inc., Procter & Gamble, Rockline Industries, and Unicharm International, among others. These major players are actively pursuing strategies such as mergers and acquisitions, strategic business planning, and product launches to expand their geographical reach and enhance their consumer base on a global scale.

The overall size of the global personal care wipes market has been determined through a combination of primary and secondary research methodologies. The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews are conducted with industry participants and experts to validate the data and analysis. Participants in this research process include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders who specialize in the personal care wipes sector.