Global Pet Oral Care Products Market Overview

The global market for pet oral care products is projected to grow significantly, reaching approximately US$ 2,270.33 million by 2028, up from US$ 1,465.07 million in 2021. This growth represents a compound annual growth rate (CAGR) of 6.5% from 2021 to 2028.

Market Drivers and Challenges

Several factors contribute to the increasing demand for pet oral care products. The rising trend of pet adoption for companionship, coupled with a high incidence of dental diseases among pets, is propelling market expansion. Conversely, the slow uptake of pet care products in developing nations poses a challenge to market growth.

Importance of Pet Oral Care

Maintaining oral hygiene is crucial for pet owners to ensure their pets' overall health and to prevent various health issues. Pet oral care products are essential in preventing the transmission of infectious diseases among pets and play a vital role in maintaining their hygiene and comfort. It is advisable for pet owners to have their pets' oral health checked annually. The range of pet oral care products includes various tools, medications, and chemicals designed to keep pets' teeth clean and to avert dental diseases.

The Role of Pets in Human Life

Pets are often regarded as ideal companions, positively influencing their owners' lives. They encourage an active lifestyle and can even detect impending epileptic seizures. Furthermore, pets contribute to the social, emotional, and cognitive development of children and help alleviate stress and anxiety in adults. Research indicates that dog owners have a 36% lower risk of dying from cardiovascular diseases and an 11% lower risk of experiencing heart attacks. According to the National Pet Owners Survey 2019-2020 by the American Pet Products Association (APPA), 67% of U.S. households, approximately 85 million families, own a pet, marking a 56% increase since the survey's inception in 1988.

Table 1: Number of U.S. Households Owning Pets by Type (2019-2020)

Trends in Animal Adoption

According to the American Society for the Prevention of Cruelty to Animals, around 6.5 million companion animals enter shelters across the U.S. annually, a decrease from approximately 7.2 million in 2011, indicating a positive trend in animal adoption. In Europe, the European Pet Food Industry Federation (FEDIAF) reports that cats are the most popular pets, with a population of 74.4 million. The number of pet dogs in the EU has also risen, with 66.4 million reported in 2017, up from 63.7 million in 2016. The People's Dispensary for Sick Animals (PDSA) Animal Wellbeing (PAW) Report 2019 states that 50% of the UK population owns a pet, with 24% owning cats and 26% owning dogs.

Market Segmentation by Animal Type

The global pet oral care products market is categorized by animal type into cats and dogs. In 2020, the dog segment held a larger market share, but the cat segment is anticipated to experience faster growth by 2028. Periodontal disease is the most common infectious disease in dogs, affecting around 90% of cats over three years old, which is expected to drive demand for oral care products.

Product Categories

The market is segmented by product type into mouthwash/rinse, toothbrush and paste, dental cleansing sprays, anti-plaque pens, and other items. The toothbrush and paste segment dominated the market in 2020, while dental cleansing sprays are projected to lead by 2028. Regular brushing with a soft-bristle toothbrush and pet-specific toothpaste is the most effective preventive dental care method.

End User Segmentation

In terms of end users, the market is divided into veterinary hospitals, private clinics, and home care. The home care segment was the largest in 2020 and is expected to maintain its dominance by 2028. Early dental care at home is crucial for long-term oral health, with daily brushing being the best practice.

Distribution Channels

The distribution channels for pet oral care products include supermarkets/hypermarkets, online platforms, specialized pet shops, and others. The specialized pet shops segment held the largest market share in 2020, but the online channel is anticipated to take the lead by 2028. The pet retail industry is expected to grow significantly, driven by pet owners' desire to treat their pets as family members and the increasing spending by millennials.

Sources

Key sources referenced in the preparation of this report include the American Pet Products Association (APPA), European Pet Food Industry Federation (FEDIAF), People's Dispensary for Sick Animals (PDSA), and various veterinary and animal health organizations.