Raw Chicken Meat Market Size, Trends and Growth Analysis by 2027

The global market for raw chicken meat was valued at approximately US$ 232,489.41 million in 2021 and is anticipated to grow to US$ 296,150.51 million by 2028, reflecting a compound annual growth rate (CAGR) of 3.5% during the period from 2021 to 2028.

Chicken meat plays a crucial role in the diets of consumers across various nations, serving as a primary source of protein. Animal-based food products, including chicken, typically have a protein digestibility corrected amino acid score (PDCAAS) of one or slightly below, indicating their high quality. Chicken is not only easily digestible but also one of the most economical options for lean protein. It contains all nine essential amino acids, making it a preferred choice for those seeking protein-rich foods. This growing consumer preference for protein is a significant driver of the expansion in the raw chicken meat market.

The raw chicken meat market is categorized by type into several segments: whole chicken, chicken breast, thighs, drumsticks, wings, and others. Among these, the chicken breast segment held the largest market share in 2020 and is projected to experience the highest CAGR throughout the forecast period. Chicken breast, which is derived from the pectoral muscle of the chicken, is known for its low fat and high protein content. Typically sold boneless and skinless, chicken breast is favored for its nutritional profile. According to the United States Department of Agriculture (USDA), a standard 4-ounce serving of raw, boneless, and skinless chicken breast contains about 110 calories, 26 grams of protein, 1 gram of fat, 75 milligrams of cholesterol, and 85 milligrams of sodium. The nutritional values can vary based on the size of the chicken breast and its farming method, whether it be pasture-raised, free-range, cage-free, or caged. Additionally, chicken breast is rich in essential vitamins such as B vitamins, vitamin D, calcium, iron, and zinc. The increasing preference for white meat is significantly boosting the demand for chicken breast globally, and its ease of preparation at home further enhances its popularity.

Geographically, the raw chicken meat market is divided into regions including North America, Europe, Asia Pacific (APAC), South America (SAM), and the Middle East & Africa (MEA). In 2020, the Asia-Pacific region dominated the global raw chicken meat market. The anticipated growth in this region is largely driven by a rapidly growing population, substantial economic development, increased consumer spending, and the expansion of the food and beverage sector. Asia-Pacific represents a highly attractive market for raw chicken meat manufacturers due to the elevated demand for these products, prompting producers to offer competitively priced options.

Several prominent players in the raw chicken meat market include Amick Farms, Foster Farms, JBS S.A., Koch Foods, Mountaire Farms, Perdue Farms, PILGRIM'S, Sanderson Farms, Tyson Foods, Inc., and Wayne Farms LLC.

The overall size of the raw chicken meat market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the raw chicken meat sector.