Self-Tanning Products Market Research Report and Outlook by 2028

The market for self-tanning products is projected to expand from US$ 1,078.36 million in 2022 to US$ 1,519.59 million by 2028, reflecting an anticipated compound annual growth rate (CAGR) of 5.9% during the period from 2022 to 2028.

Self-tanning products provide individuals with a bronzed appearance without the need for sun exposure. Tanning under the sun can lead to various skin ailments, including skin cancer, and the ultraviolet (UV) rays emitted by the sun can be detrimental to skin health. Consequently, there is a growing preference for self-tanning or sunless tanning solutions that achieve the desired tanned effect. In North America, particularly among women, there is a significant demand for self-tanning products, driven by the influence of celebrities and trends on social media, which is positively impacting the self-tanning products market growth.

The global self-tanning products market is categorized by distribution channels, which include supermarkets & hypermarkets, convenience stores, online retail, and others. In 2021, the supermarkets & hypermarkets segment dominated the market share. These large retail outlets offer a wide range of products, including those for oral care, skin care, sun care, hair care, decorative cosmetics, and body care, as well as perfumes. Shoppers can find numerous branded products at competitive prices, making it easier to select the right item. Additionally, these stores often provide attractive discounts, various payment methods, and an enjoyable shopping experience. Manufacturers of self-tanning products typically favor selling through supermarkets and hypermarkets due to their extensive customer reach. Factors such as urbanization, an increase in the number of working professionals, and competitive pricing are contributing to the growth of this segment.

North America is anticipated to exhibit the highest CAGR in the global self-tanning products market throughout the forecast period. The flourishing beauty industry in North America significantly influences the consumption of beauty and cosmetic items, including self-tanning products. The self-tanning products market in this region is divided into the US, Canada, and Mexico. Celebrity endorsements and promotions by beauty experts play a crucial role in product marketing. For example, on July 30, 2019, Tess Holiday, a well-known plus-size supermodel, collaborated with a celebrity spray tanner and the founder of the self-tanner brand "Isle of Paradise" to meet the demand for products that enhance skin radiance. The robust cosmetics and personal care sector in North America is a key driver of the self-tanning products market. Furthermore, there is a rising trend towards natural, vegan, and organic skincare products, which is likely to boost the sales of organic self-tanning options. This trend is expected to create significant opportunities for market growth. Additionally, the increasing penetration of the internet has propelled the e-commerce sector, with consumers increasingly opting for online shopping due to attractive discounts, a wide selection of brands, and convenient home delivery services. Many beauty retailers are also incorporating virtual reality and augmented reality features into their online platforms, appealing to younger consumers. These elements are enhancing online sales of self-tanning products, further propelling the market in the region.

Several key players in the global self-tanning products market include Bondi Sands Pty Ltd, KAO Corp, PZ Cussons Plc, Supernova UK Pty Ltd, Epic Etailers LLC, Loreal SA, HotHouse Beauty Ltd, Johnson & Johnson, Coty Inc, and Edgewell Personal Care Co. These companies offer a diverse array of products within the self-tanning category and have a presence in both developed and emerging markets, presenting them with lucrative growth opportunities. These market participants are dedicated to creating high-quality and innovative products that meet consumer demands.

The overall size of the global self-tanning products market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the self-tanning products market.