Smart Toilet Market Research Report and Outlook by 2028

The smart toilet industry is projected to expand from approximately US$ 6,086.25 million in 2022 to around US$ 11,620.76 million by 2028, reflecting a compound annual growth rate (CAGR) of 11.4% during this period.

The concept of smart homes is gaining significant traction globally. Many households are incorporating a variety of smart devices, including smart speakers, lighting systems, televisions, doorbells, and smart toilets. Factors such as increasing disposable income, urbanization, and heightened awareness of personal hygiene and safety are driving the growth of smart home adoption. This trend is leading to a rising demand for innovative bathroom management solutions and products. The procurement of Internet of Things (IoT)-enabled devices for residential use is on the rise. Smart toilets, often referred to as shower toilets, come equipped with essential features such as seat heating, water control, drying functions, self-cleaning capabilities, and sterilization, all accessible via remote control. Consequently, these toilets are becoming increasingly popular in homes worldwide. Here are some notable statistics regarding smart toilets:

• In 2020, Australia saw the sale of over 2,000 Toto toilets. The Toto brand's products were made available through retailers like Harvey Norman and Victorian appliances distributors. The installation of Japanese-style toilets in Australian homes surged due to increased hygiene awareness stemming from the COVID-19 pandemic.
• In August 2022, Kohler introduced its "intelligent toilet designs," featuring sleek aesthetics and advanced technology. The company launched models such as Numi 2.0, Eir, Innate, and Veil, all equipped with high-tech features like heated seats and built-in nightlights.

This substantial demand for smart toilets, combined with the presence of numerous smart toilet manufacturers, is propelling the growth of the global smart toilet market.

In recent years, the water crisis has escalated in countries like the United States, Canada, and Mexico. For instance, Coalinga City council members estimate that the city will need to purchase approximately US$ 1.3 million worth of water from private vendors. This situation has created a pressing need for sustainable water solutions in both residential and commercial sectors to mitigate water shortages and reduce costs. In response, the US Federal Government has implemented water usage limits for toilets, capping it at 1.6 gallons per flush, while the Environmental Protection Agency has set a more stringent limit of 1.28 gallons under its WaterSense program.

These developments are motivating smart toilet manufacturers to innovate their products in line with these regulations.

Effects of the COVID-19 Pandemic on the Smart Toilet Sector
The COVID-19 pandemic initially caused disruptions and delays in the installation of smart toilets in public facilities across Europe, widening the demand-supply gap in the smart toilet market during the fiscal year 2020. Additionally, supply chain disruptions led to shortages of semiconductors and electronic components, limiting the production of final products. Lockdown measures also temporarily halted operations in the commercial hospitality sector, which was further impacted by a downturn in the travel and tourism industry across Europe. Many commercial entities had planned to install smart toilets in their buildings, but these projects faced delays due to lockdown restrictions. However, in FY 2021, a surge in urbanization, modern sanitary infrastructure, consumer awareness regarding sustainable water use, and supportive government initiatives for smart city developments significantly boosted the demand for smart toilets in Europe, contributing to the market's growth.

Germany stands out as one of the leading adopters of technology, including smart home innovations, in Europe. A study by the German industry association Bitkom revealed that approximately 40% of German households have embraced smart home technologies, primarily to enhance energy efficiency. These factors are driving the demand for smart toilets in Germany, thereby fostering the growth of the smart toilet market.

Due to the ongoing climate crisis, Germany is also facing severe water scarcity issues. Groundwater levels are rapidly declining, which is expected to lead to increased water conflicts, as noted by government officials. Consequently, the growing concerns about water availability in Germany are likely to further elevate the demand for smart toilets, promoting sustainable water usage among the population. Additionally, the presence of companies like Brilliant in Germany, which offer smart toilet solutions, is anticipated to support the growth of the smart toilet market in the country during the forecast period.

Mexico is currently grappling with a water crisis, with limited access to clean drinking water and sanitation. In response, government authorities are advocating for the sustainable use of water across all applications, which is raising awareness about water-efficient smart toilets and driving their demand. Furthermore, the increasing adoption of connected devices and automated smart solutions in Mexican households is expected to further enhance the growth of the smart toilet market in Mexico.

Key players in the smart toilet market include Lixil Corp, TOTO Ltd., Roca Sanitario SA, Kohler Co., and Duravit AG, among others operating globally.

The overall size of the smart toilet market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the smart toilet market. This approach also aimed to provide an overview and forecast of the market size across various segments. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the data and gain analytical insights. Participants included VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the smart toilet market.