Sports Nutrition Market Report By Insights, Size, and Growth - 2031

The sports nutrition sector is anticipated to grow significantly, with projections indicating a market size of US$ 46.41 billion by 2031, up from US$ 24.01 billion in 2023. This growth reflects a compound annual growth rate (CAGR) of 8.6% from 2023 to 2031.

As the global appetite for sports nutrition products continues to rise, leading companies are implementing various strategic measures to set themselves apart from their rivals. Numerous manufacturers are introducing innovative offerings to capture consumer interest. For example, in March 2024, Garden of Life LLC revealed plans to broaden its range of sports supplements by launching a new product aimed at workout recovery while also promoting skin radiance. In April 2023, Buildyourgoals, a sports nutrition brand, introduced four new sports supplements in exciting flavors such as watermelon, orange, fresh brew coffee, and kiwi. Additionally, in December 2023, DYMATIZE ENTERPRISES, LLC announced an expansion of its high-performance ISO100 protein powder line through a partnership with DD IP Holder LLC, resulting in a new series of protein powders featuring the flavor of Glazed Donuts.

Many companies within the sports nutrition market are collaborating with athletes to broaden their reach, which is further propelling market growth. For instance, in August 2023, Saquon Barkley, an All-Pro running back for New York's football team, partnered with SIXSTAR and Kellogg Co. to launch new flavors of Six Star 100% Whey Protein Plus, inspired by Kellogg's Frosted Flakes and Froot Loops. Furthermore, in preparation for the Paris 2024 Olympic Games, VOW Nutrition became the Official Nutrition Licensee for Team GB. BioSteel Sports Nutrition Inc. also formed a partnership with Sergi?o Dest, a defender for the U.S. Men's National Soccer Team. Such endorsements from well-known athletes significantly enhance the visibility and sales of sports nutrition products.

In addition to collaborations, many manufacturers are pursuing mergers and acquisitions to diversify their product offerings and bolster their market presence. For instance, in May 2024, NUTRIVEND announced its acquisition of CSN Supplements Ltd., a strategic move expected to enhance its customer base and product range within the sports nutrition sector.

The market is categorized by product type into supplements, bars, ready-to-drink (RTD) beverages, and other categories. The supplements segment accounted for a substantial share of the sports nutrition market in 2023. These sports supplements are specifically formulated to provide energy boosts, improve performance, and support endurance during workouts or athletic activities. The demand for performance-enhancing supplements, which include powders, gummies, tablets, and capsules, is particularly high among athletes and bodybuilders. The increasing participation in physical activities and sports events globally is driving the demand for these supplements.

Key players in the sports nutrition market include Glanbia plc, NOW Foods, Garden of Life, PepsiCo Inc., Quest Nutrition LLC, Abbott Laboratories, Amway Corp, GNC Holdings, LLC, Worldwide Sport Nutritional Supplements, Inc., and Herbalife Nutrition Ltd., among others. These companies are committed to delivering innovative and health-oriented products at competitive prices to meet consumer needs.

The overall size of the sports nutrition market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the sports nutrition field.