Women's Lingerie Market Size, Trends and Growth Analysis by 2027

The global market for women's lingerie was valued at approximately US$ 35,169.4 million in 2018 and is anticipated to grow to US$ 77,894.8 million by 2027, reflecting a compound annual growth rate (CAGR) of 9.3% from 2019 to 2027.

The term "lingerie" originates from the French language, specifically referring to lightweight undergarments for women. The word itself is derived from the Old French term lingerie, which means linen. The rapidly evolving consumer preferences for stylish and distinctive apparel are significantly propelling the global women's lingerie market.

Lingerie encompasses a variety of women's clothing items, including undergarments (primarily bras), sleepwear, and lightweight robes. The concept of lingerie emerged in the late 19th century, characterized by visually appealing designs intended to convey allure and fashion. The swift advancement of information technology and globalization has facilitated the dissemination of information regarding the latest trends and products in the market. Consequently, consumers in the lingerie sector are increasingly aware of global fashion trends. Additionally, the rising influence of social media is further accelerating shifts in consumer preferences for apparel, including lingerie. Many customers now prefer online shopping for convenience, prompting numerous market players to showcase and sell their products through digital platforms to expand their reach. Branded apparel companies are also focusing on innovative lingerie designs that align with evolving fashion trends and consumer demands, positively influencing the growth of the women's lingerie market.

The women's lingerie market is categorized by type into several segments: brassieres, knickers or panties, shapewear, and others. In 2018, brassieres held the largest market share. Various types of bras are available, catering to different body shapes and occasions. Manufacturers produce a wide range of brassieres using diverse materials such as cotton, satin, silk, nylon, and more. Bras are designed to enhance the appearance of a woman's breasts, provide support during physical activities, and address issues like sagging. Many bras are specifically crafted to be form-fitting, lifting the breasts and minimizing movement. Certain garments, such as swimsuits and backless dresses, incorporate built-in breast support. Nursing bras are tailored for mothers to facilitate breastfeeding. The availability of various styles of bras for different purposes is expected to drive the growth of the women's lingerie market.

Europe currently holds the largest share of the global women's lingerie market. The increasing popularity of fashionable and fancy lingerie among women is a key driver of market growth in the region. Furthermore, there is a rising demand for comfortable and functional lingerie, particularly among working women, prompting manufacturers to innovate with new fabric types such as nylon, polyester, satin, lace, sheer, spandex, silk, and cotton. Consumers are increasingly drawn to color, fabric, and style, encouraging manufacturers to introduce trendy lingerie suitable for various activities. Designers are focusing on creating products with luxurious materials, intricate embroidery, vibrant colors, and lace, which is expected to further stimulate market growth during the forecast period.

Key players in the global women's lingerie market include Gap Inc., Triumph International, Hanesbrands Inc., Jockey International, Hunkem?ller International B.V., MAS Holdings, PVH Corp., L-Brands, Chantelle Group, and Hanky Panky. These companies are dedicated to offering stylish and trendy lingerie products with various features and high-quality attributes. Recognizing the significant potential in the women's lingerie sector, these firms are actively engaged in market initiatives, product development, and strategic investments. For example, in February 2020, HanesBrands expanded its successful DreamWire bra innovation by launching it under its third brand, Bali.

The COVID-19 pandemic, which originated in Wuhan, China, in December 2019, has rapidly spread worldwide, severely impacting numerous countries, including China, Italy, Iran, Spain, South Korea, France, Germany, and the United States. As of May 2020, there were approximately 5,728,642 confirmed cases and 353,692 deaths reported globally. The pandemic has disrupted economies and industries due to lockdowns, travel restrictions, and business closures. The global fashion and apparel sector is among the most affected industries, facing significant challenges such as supply chain disruptions, store closures, and reduced retail activity. For instance, China, a major manufacturing hub and raw material supplier, has experienced factory shutdowns that have adversely affected global supply chains, impacting the production and delivery of various goods, including apparel. Many companies have reported delays in product deliveries and anticipated declines in future sales. Additionally, international travel bans have hindered business collaborations and partnership opportunities, posing further challenges to the fashion and apparel industry.

The overall size of the global women's lingerie market has been determined through a combination of primary and secondary research methods. The research process begins with comprehensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Furthermore, multiple primary interviews are conducted with industry participants and experts to validate and analyze the findings. Participants in this research include industry professionals such as VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the women's lingerie market.