According to the new research report on " Digital English Language Learning Market Forecast to 2030 – Global and Regional Share, Trends, and Growth Opportunity Analysis," published by The Insight Partners, the digital English language learning market size is expected to reach US$ 4.22 billion in 2022 and is expected to reach US$ 15.03 billion by 2030; it is estimated to record a CAGR of 17.2% from 2022 to 2030.
Digital English Language Learning Market Trend:
Increasing Use of Virtual Reality and Augmented Reality
As the world continues to embrace technologies, various regions, such as North America, Europe, APAC, and the MEA, are significantly using virtual reality (VR) and augmented reality (AR) technologies. These regions are also attracting entrepreneurs, educational firms, experts, and businesses from all over the world, aiming to use these technologies. Various companies, such as VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, and Fulldive, are providing VR tools to explore the world of English learning. There are more opportunities for language learning due to the incorporation of AR and VR. The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant digital English language learning market trend.
Digital English Language Learning Market Segmental Overview
The digital English language learning market analysis has been carried out by considering the following segments: product type, business type , and end user. Based on product type, the market is segmented into cloud and on-premise. Based on business type, the market is segmented into B2B and B2C. Based on end user, the market is segmented into non-academic learners and academic learners.
The academic learners segment held the largest digital English language learning market share in in 2022. The academic learners segment refers to different schools, colleges, and universities. Schools, universities, and institutions in various countries are heavily emphasizing on English language learning since English has become the common language in the global business sector. The increasing emphasis on learning English helps students enhance their English proficiency. Additionally, the schools are transforming their infrastructure into digital, which is also pacing up the adoption of digital education platforms. The digitalization of schools is facilitating in procurement of different types of digital English language learning courses, driving the market for digital English language learning.
The digital English language learning market players have experienced substantial growth in recent years owing to the increase in procurement of their services by the corporate sector. The companies offering English language learning services, design their modules to enhance the communication skills of any employee at various levels. The English language learning training is majorly focused on the individuals working in information technology-enabled services (ITES), including business process outsourcing and knowledge process outsourcing, and the professionals engaged in interactions with clients from English-speaking countries. As English is a globally accepted language, the rising of ITES in different countries across the world is anticipated to create substantial market space for digital English language learning market players in the coming years and fosters non-academic learner segment digital English language learning market share.
Digital English Language Learning Market Competitive Landscape and Key Developments
The digital English language learning market report exhibit the performances of major players such as EF EDUCATION FIRST; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN ; OXFORD UNIVERSITY PRESS; Pearson Plc; Sanako Corporation; Babbel GmbH; Transparent Language; Vipkid; CAMBRIDGE UNIVERSITY PRESS; Voxy; Chegg Inc; Duolingo Inc; INLINGUA INTERNATIONAL LTD.; Berlitz Corporation; and IXL Learning. Several other essential digital English language learning market players were analyzed to get a holistic view of the market and its ecosystem. The digital English language learning market report emphasizes the key factors driving the market and prominent players' developments.
Key Findings of Study:
The Middle East & Africa (MEA) includes countries such as South Africa, Saudi Arabia, and the UAE. Provinces in the MEA are working toward "Saudization" programs to expand their economies and ensure that the future workforce requirement is met through human capital. This has led to the rising adoption of digital learning solutions in the MEA and propelled digital English language learning market growth. Furthermore, the growing adoption of cloud technology is expected to streamline the learning processes in this region. It is also projected to drive the demand for cloud-based English language learning platform in the MEA, and fuels digital English language learning market size.
According to a study by Talent LMS, gamified E-learning courses tend to have a greater completion rate. In fact, gamified E-learning courses have a completion rate of 90%, while non-gamified courses have a completion rate of only 35%. Also, soft skills, IT skills, and business skills are the most popular among learners in the region. The same survey found that the most preferred learning is through mobile devices, with 74% of learners in the region preferring to access E-Learning content through their smartphones. Thus, the increasing number of E-learning platforms in the MEA is driving the digital English language learning market growth.
Currently, the majority of economies in the Middle East are struggling to develop beyond oil. Owing to this, several formative projects have been represented by the legislature of Middle Eastern and African countries, resulting in compulsion for the organizations to facilitate learning and innovative projects for improvisation improving of the skillset the skills of the employees. Edraak is one of the major MOOC (massive open online course (MOOC) platforms, which is a result of an initiative of the ORF (Queen Rania Foundation (QRF). Egypt and Turkey are the key buyers of digital English language learning courses in the MEA.
In recent years, the digital English language learning market in Saudi Arabia has been majorly driven due to rise in increasing partnerships. For instance, in October 2023, Zain KSA signed an agreement with Aanaqeed Knowledge Company, a global leader in coding, robotics, and AI education. This strategic partnership aims to bridge the digital literacy gap across the Kingdom and support the localization of digital education. The increasing digital education is pushing universities to adopt English language learning platforms. The digital learning solutions implemented in these universities are used with complete potential. In the coming years, the universities situated in Saudi Arabia are anticipated to make extensive use of digital learning platforms in higher education.
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