The scope of our recent study on the "Digital Printing Packaging Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis - by Ink Type, Packaging Type, Printing Technology, and End-Use Industry" includes the factors fueling the digital printing packaging market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.

The digital printing packaging market size was valued at US$ 22.47 billion in 2024 and is expected to reach US$ 41.58 billion by 2031; it is estimated to register a CAGR of 9.2% from 2025 to 2031.

The e-commerce industry around the globe has grown exponentially in the last few years. According to the European Commission, 77% of internet users in the European Union shopped online in 2023. Additionally, as per the European E-Commerce Report 2024, the number of e-commerce consumers in Europe reached 72% of the population in 2024, equating to approximately 510 million individuals (based on an estimated population of 710 million), up from 297 million in 2021. Many e-commerce companies, such as Tesco and Amazon, ensure that their customers can conveniently shop for required commodities online using e-commerce applications on their smartphones. In the e-commerce value chain, attractive packaging is an important strategy for brand owners to differentiate their products. Brand owners are shifting from traditional corrugated boxes to varied packaging options to stand out. The popularity of online shopping is also increasing the use of personalized packaging.

In the field of packaging, printing, and labeling, technological developments are rising rapidly. Digital printing offers packaging personalization, production flexibility, and saves packaging time to market. Due to various equipment improvements and technological developments, brand owners and packaging converters are preferring digital printing. Innovation in digital printing offers solutions for companies to reduce production duration from months to days. Technological advancements in digital printing packaging also help in branding and marketing. Direct prints on packaging provide a unique look to the products.

By ink type, the market is segmented into solvent-based, UV-based, water-based, and others. The solvent-based segment accounted for the largest digital printing packaging market share in 2024, because of its high adhesion, strength, and compatibility with diverse substrates such as plastic, foil, and films. Solvent-based inks are composed of pigment and resin (binder), which form a solid component of the ink, and solvent as a carrier agent. The solvent-based ink is sprayed on a substrate during the digital printing process, which leads to the evaporation of the solvent, leaving behind a dry layer of ink. Solvent-based inks are relatively inexpensive. It has a wide range of digital print applications on varied substrates such as foils, films, and hard plastics, including BOPP (Biaxially Oriented Polypropylene), PVC (Polyvinyl Chloride), PET (Polyethylene Terephthalate), Polyethylene, Polypropylene, glossy boxes or cardboard, metals, and other high-density polyethylene materials.

In terms of packaging type, the digital printing packaging market is categorized into corrugated packaging, rigid packaging, flexible packaging, labels and stickers, and others. The corrugated packaging segment held the largest share of the digital printing packaging market in 2024. The characteristics of corrugated packaging include structural rigidity, cushioning qualities, stacking strength, and damage protection of heavy or fragile content. Corrugated packaging is eco-friendly, as 96% of its content is recovered and recycled. The corrugated board contains arches (known as flutes) between two layers, forming a rigid column. This structural design of the corrugated box resists pressure and protects against sudden temperature changes.

The digital printing packaging market is segmented into five main regions-North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America. Europe is estimated to register the fastest CAGR in the global digital printing packaging market from 2025 to 2031. The Europe digital printing packaging market is experiencing robust growth, driven by changing demographics, rapid urbanization, and rising consumer spending power, which have increased demand for customized and sustainable packaging solutions. Technological advancements in digital printing, such as UV inkjet and electrophotography, have enhanced productivity, reduced costs, and improved print quality, enabling manufacturers to meet the demand for short-run, high-quality packaging. The rise of e-commerce and stringent sustainability regulations further propel the market, with companies like Schumacher Packaging and Smurfit Kappa investing in advanced digital presses, such as the HP Indigo 25K and Durst RSC-E, to cater to personalized and eco-friendly packaging needs across food, beverage, and retail sectors.

The report includes the segmentation of the global digital printing packaging market as follows:

The digital printing packaging market is segmented based on ink type, packaging type, printing technology, end-use industry, and geography. Based on ink type, the market is segmented into solvent-based, UV-based, water-based, and others. In terms of packaging type, the digital printing packaging market is categorized into corrugated packaging, rigid packaging, flexible packaging, labels and stickers, and others. By application, the digital printing packaging market is divided into inkjet printing, electrophotography, thermal printing, and others. By end-use industry, the digital printing packaging market is divided into food and beverages (dairy products, beverages, confectionery, and others), pharmaceuticals, personal care and cosmetics, electronics, and others. The scope of the digital printing packaging market report focuses on North America (the US, Canada, and Mexico), Europe (Germany, France, the UK, Italy, Russia, and the Rest of Europe), Asia Pacific (China, India, Japan, Australia, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

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