The scope of our recent study on the "Equine Supplements Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis - by Product Type, Health Benefits, and Distribution Channel" includes the factors fueling the equine supplements market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.

The equine supplements market size was valued at US$ 2.65 billion in 2024 and is expected to reach US$ 3.85 billion by 2031; it is estimated to register a CAGR of 5.5% from 2025 to 2031.

The equine supplements market is experiencing robust growth, driven by increasing awareness of horse health and performance optimization. The equine supplements market is propelled by rising demand for nutritional products that enhance equine vitality, joint health, and coat quality. Key drivers include the growing popularity of equestrian sports, such as dressage and show jumping, which necessitate peak physical condition for competitive horses. Additionally, the aging horse population has spurred demand for joint and mobility supplements, with products like glucosamine and hyaluronic acid gaining traction. The trend toward natural and organic supplements reflects consumer preferences for sustainable, high-quality ingredients, further fueling market expansion. Advances in veterinary science and customized formulations tailored to specific breeds or disciplines are also significant contributors. North America and Europe dominate due to high horse ownership and established equestrian industries, while Asia-Pacific shows rapid growth due to rising disposable incomes and interest in equine activities. However, regulatory challenges and varying standards across regions may pose hurdles. Overall, innovation in product development and increasing equine welfare awareness are key catalysts for sustained market growth.

The equine supplements market is witnessing dynamic trends shaping its growth in 2025. A surge in demand for natural and organic supplements, driven by owner preferences for clean, sustainable ingredients, is prominent, with herbal blends and plant-based formulations gaining popularity. Personalized nutrition is another key trend, with supplements tailored to specific breeds, ages, or performance needs, supported by advances in veterinary diagnostics. The rise of e-commerce and direct-to-consumer platforms has made premium products more accessible, boosting market reach, particularly in emerging regions like the Asia-Pacific. Additionally, there's a growing focus on gut health, with probiotics and prebiotics becoming staple offerings to enhance digestion and immunity. Sustainability is influencing packaging, with eco-friendly options appealing to environmentally conscious consumers. Lastly, increased investment in research is leading to innovative delivery methods, such as palatable powders and gels, improving compliance and efficacy, further driving the equine supplements market evolution.

The equine supplements market is segmented based on the type: powder, liquid, pellets & granules, and others. The powder segment will register a significant CAGR during 2025-2031. Powders are favored for their versatility, ease of mixing with feed, and precise dosing, making them popular among horse owners and trainers. This segment includes a wide range of products, such as joint support, digestive aids, and performance enhancers, often formulated with high-quality ingredients like glucosamine, probiotics, and vitamins. Increasing demand for customized and natural formulations, coupled with innovations in palatable and bioavailable powders, drives this segment's expansion, particularly in competitive equestrian disciplines.

In terms of health benefits, the equine supplements market is segmented into digestive health, joint and bone health, hoof and laminitis, general health and immunity, respiratory, muscle support, skin and coat, calming and nervous system, vitamins & minerals, kidney/renal, liver/hepatic, and others. The joint and bone health segment held a significant share of the equine supplements market in 2024. This segment includes supplements formulated with ingredients such as glucosamine, chondroitin sulfate, hyaluronic acid, and methylsulfonylmethane (MSM), which support cartilage health, reduce inflammation, and enhance joint lubrication. The aging horse population, prone to conditions like arthritis and osteoporosis, significantly contributes to demand, as owners seek preventive and therapeutic solutions to improve quality of life. Additionally, high-performance horses require robust joint and bone support to withstand intense physical stress, further boosting this segment's prominence.

Innovations in product development, such as bioavailable formulations and natural additives like turmeric and omega-3 fatty acids, are enhancing efficacy and consumer appeal. The segment benefits from growing awareness of equine welfare, with owners increasingly investing in premium, science-backed supplements. North America and Europe dominate this market due to established equestrian industries and high horse ownership rates, though Asia-Pacific is emerging as a growth region. Challenges include regulatory variations and the need for clinical validation of supplement efficacy. Nevertheless, the joint and bone health segment is poised for continued growth through 2031, driven by rising demand for targeted, high-quality products that support long-term equine mobility and skeletal health.

The equine supplements market is segmented into five main regions-North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America. Asia Pacific is estimated to register the fastest CAGR in the global equine supplements market from 2025 to 2031, driven by rising disposable incomes and growing interest in equestrian sports and horse ownership. Countries like China, India, and Australia are witnessing increased demand for supplements, particularly for joint health, digestive support, and performance enhancement. The expansion of e-commerce platforms has improved access to premium products, while awareness of equine welfare fuels the equine supplements market growth. Natural and organic supplements are gaining traction, aligning with consumer trends. Despite regulatory challenges, the region's burgeoning equestrian culture ensures robust market potential.

Global Equine Supplements Market Breakdown - by Region

The report includes the segmentation of the global equine supplements market as follows:

The equine supplements market is segmented on the basis of type, health benefits, and distribution channel. Based on the type, the market is segmented into powder, liquid, pellets & granules, and others. In terms of health benefits, the equine supplements market is segmented into digestive health, joint and bone health, hoof and laminitis, general health and immunity, respiratory, muscle support, skin and coat, calming and nervous system, vitamins & minerals, kidney/renal, liver/hepatic, and others. In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, pet stores, online retail, and others.

By geography, the equine supplements market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is sub-segmented into the US, Canada, and Mexico. The market in Europe is sub-segmented into Germany, France, Italy, Spain, the UK, Austria, Switzerland, Denmark, Belgium, the Netherlands, and the Rest of Europe. The market in the Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of the Asia Pacific. The equine supplements market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The market in South & Central America is sub-segmented into Brazil, Argentina, and the Rest of South & Central America.

Contact Us
Phone: +1-646-491-9876
Email Id: sales@premiummarketinsights.com