Trauma and Hairline Fracture Segment, by Application to Account Largest Share in Foot and Ankle Care Market during 2025-2031

According to our new research study on "Foot and Ankle Care Market Forecast to 2031 - Global Analysis - by Product Type, Conditions, and End User, and Geography," the market was valued at US$ 16.74 billion in 2024 and is projected to reach US$ 28.38 billion by 2031; it is expected to register a CAGR of 7.9% from 2025 to 2031. The foot and ankle care market growth is attributed to the rising prevalence of clinical conditions and burgeoning demand for minimally invasive techniques.

As awareness of musculoskeletal health and mobility-related issues continues to rise, both public health organizations and private healthcare providers have begun implementing targeted programs aimed at the prevention, early diagnosis, and effective treatment of foot and ankle disorders. According to the American Podiatric Medical Association (APMA), foot and ankle disorders affect more than 77% of Americans at some point in their lives, underscoring the widespread need for accessible and specialized care. Such a high occurrence has led to the establishment of national awareness campaigns such as Foot Health Awareness Month in the US, which educates the public on conditions such as plantar fasciitis, bunions, arthritis, and diabetic foot ulcers. In October 2024, the American Orthopaedic Foot and Ankle Society (AOFAS) and the Arthritis Foundation (AF) declared a new partnership known as the Foot and Ankle Arthritis Development Program that focuses on improving care provided for foot and ankle arthritis patients by increasing the healthcare providers based on patient population. Additionally, in September 2023, the AOFAS and the AF jointly received AF/AOFAS Ankle Arthritis Think Tank Research Grants. The grant provided nearly US$ 600,000 in funding to support innovative clinical research that advances knowledge toward interventions to stop or slow ankle osteoarthritis. Additionally,

Healthcare systems in different countries are integrating foot and ankle assessments into routine care, particularly for at-risk populations such as the elderly and diabetic individuals. As per the National Institute of Health 2024 report, ~50% of people with diabetic ulcers acquired infection and ~20% of these required hospitalizations due to complications, leading to the need for the development of dedicated diabetic foot clinics in developed regions such as North America and Europe. These clinics emphasize preventive screening, pressure offloading treatments, and early surgical interventions-all contributing to demand for advanced orthotics, braces, and reconstructive devices. Moreover, through government-backed programs, countries such as the UK and Canada have begun to include podiatric services in public health coverage, expanding access and creating demand for foot and ankle care products and services. Therefore, public health initiatives, continuous patient education, and increased funding, together, drive the growth of the foot and ankle care market.

Based on product type, the foot and ankle care market is bifurcated into devices and care products. The care products segment held a larger foot and ankle care market share in 2024, and the segment is expected to register a higher CAGR during 2025-2031. Care products for ankle and foot care include pain relievers, antifungal creams, and products for wound care, particularly for diabetic foot issues. These products are subcategorized as antifungal treatment products, athlete's foot treatments, blister treatments, foot bandages, and toe separators. Depending on the condition and severity, they can be obtained over the counter or through prescription. Antifungal treatment products are generally used for ankle and foot care to address fungal infections such as athlete's foot. These products are available both over-the-counter and by prescription, and they help eradicate the fungus and reduce associated symptoms such as itching and irritation. Antifungal creams and sprays include clotrimazole and terbinafine, among other medications. In extreme cases or when topical treatments are inefficient, doctors may prescribe oral antifungal medicines such as fluconazole, terbinafine, or itraconazole. Athlete's foot is primarily treated with topical antifungal medications such as clotrimazole, miconazole, or terbinafine, found in sprays, creams, or powders. Maintaining good foot hygiene, such as keeping feet clean and dry, is crucial for treatment and prevention. Wearing breathable footwear, regularly changing socks, and protecting feet in public areas are essential for ankle and foot care. Blister treatment focuses on preventing infection and reducing pain. Small and unbroken blisters are recommended to be untouched, and avoiding putting pressure on them is crucial for recovery. Blister treatment creams are used to treat blisters on the ankles and feet and protect them from breaking. They typically have antibiotic ointments or petroleum jelly and are used on the affected area, often covered with a bandage to promote healing and prevent infection. If a blister breaks, it should be cleaned gently using soap and water, followed by applying antibiotic ointment and covering it with a bandage.

Adopting a proper shoe fit, keeping feet dry, and using padding or a moleskine for pressure points are perceived as essential aspects of ankle and foot care. Foot bandages and toe separators are used in ankle and foot care to address various conditions and promote overall foot health. Toe separators help align toes, reduce pressure, and relieve pain associated with bunions and hammertoes. Different toe separators available in the market include those designed for specific conditions, such as bunions or hammertoes, and those for general use. Foot bandages can support and compress sprains, strains, and other injuries, aiding pain relief and promoting healing. These include self-adhesive bandages, elastic bandages, and kinesiology tape. In June 2023, ZenToes launched the latest products for effective, fast, and holistic relief for standard foot conditions in more than 900 Target stores and on its Target.com website.

The other segments include foot masks and peels, inserts and insoles, and moisturizing socks. Foot masks and peels, along with regular ankle and foot care modalities, are used to improve the appearance and health of feet. They work by exfoliating dead skin, moisturizing, and addressing common foot problems, e.g., dryness, calluses, and cracked heels. Foot masks contain exfoliating ingredients such as AHAs (alpha hydroxy acids), BHAs (beta hydroxy acids), and natural extracts that help loosen and remove dead skin. Some products are designed to be left on for some time, while others are designed to be worn as booties.

Foot pain affects millions worldwide, causing discomfort and disrupting daily activities. Shoe insoles are easy and pocket-friendly solutions to foot pain. They are developed to provide arch support, cushion feet, and increase comfort during high-impact activities such as running, walking, or standing for long hours. Shoe insoles offer numerous advantages, including arch support, pain relief, and improved alignment. In 2024, Superfeet launched its Work & Safety insole category for managing the ergonomic needs of labor-intensive professions through its Work Cushion and Work Slim-Fit Cushion products.

Moisturizing socks, often with a gel lining, were invented to aid enhanced foot and ankle care by deeply hydrating and cushioning dry, cracked skin and relieving pain and distress. They work by locking in moisture and promoting better absorption of moisturizing ingredients, and they can be used as an intensive overnight treatment for severely dry skin. These socks help relieve heel pain, ankle pain, and pain caused by plantar fasciitis and heel spurs, among others, by cushioning and reducing friction.

Based on condition, the market is segmented into trauma and hairline fracture, diabetic foot disease, ligament injuries, rheumatoid arthritis and osteoarthritis, hammertoe, athletes foot, calluses and corns, and others. The trauma and hairline fracture segment held the largest foot and ankle care market share in 2024, and the same segment is estimated to register the higher CAGR during 2025-2031. The trauma and hairline fractures segment held the largest share of the ankle and foot care market in 2024. Increased demand in this category is attributed to factors such as an upsurge in the prevalence of sports injuries and traffic accidents, and growth in the number of foot and ankle reconstruction surgeries related to fractures. Foot and ankle ligament injuries are common across the world, and serious injuries can result in long-term disability or morbidity. These disabilities affect both adults and children, specifically those involved in sports.

Devices such as casts, braces, splints, and walking boots generally relieve pain, stabilize the injured area, and permit appropriate weight-bearing during trauma and hairline fractures recovery. The ankle and foot care market is highly competitive, with a range of established players and emerging companies providing innovative products. In April 2022, Medline UNITE Foot & Ankle launched its FDA-cleared Calcaneal Fracture Plating System and IM Fibula Implant. The launch of these two products will provide surgeons with a complete titanium foot and ankle trauma system to handle almost all fractures requiring ORIF with plate and screw fixation. The launch of the products gives surgeons an exhaustive titanium foot and ankle trauma system that manages nearly all fractures requiring open reduction internal fixation (ORIF) with plate and screw fixation.

Johnson & Johnson; Stryker Corp; Zimmer Biomet Holdings Inc; Smith & Nephew Plc; Arthrex Inc; Enovis Corp; Conmed Corp; Ossur hf; Orthofix Medical Inc; Acumed LLC; Ottobock SE & Co KGaA; Fillauer LLC; Revlon Inc; VILEX, LLC; Medartis AG; Extremity Medical; Ortho Solutions UK Ltd; Ocean Pharma; Miracle of Aloe; PediFix Inc; and Lohmann & Rauscher GmbH & Co KG are among the leading companies operating in the global foot and ankle care market.

Companies operating in the foot and ankle care market adopt various organic and inorganic strategies. Organic strategies mainly include product launches and product approvals. Acquisitions, collaborations, and partnerships are among the inorganic growth strategies witnessed in the foot and ankle care market. These growth strategies allow the market players to expand their businesses and enhance their geographic presence, thereby contributing to the overall foot and ankle care market growth. Further, acquisition and partnership strategies help them strengthen their customer base and expand their product portfolios.

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