The scope of our recent study on the "Gluten-free Products Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis - by Product Type and Distribution Channel" includes the factors fueling the gluten-free products market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.

The gluten-free products market size was valued at US$ 7.67 billion in 2024 and is expected to reach US$ 13.49 billion by 2031; it is estimated to register a CAGR of 8.4% from 2025 to 2031.

The rising prevalence of celiac disease and gluten sensitivity is significantly driving the growth of the gluten-free products market. Celiac disease, an autoimmune disorder triggered by the ingestion of gluten, affects millions globally, and its diagnosis rates have increased due to better awareness and medical testing. Similarly, non-celiac gluten sensitivity, while less severe, causes discomfort and digestive issues in a growing segment of the population. As more individuals are diagnosed or self-identify as gluten-sensitive, demand for gluten-free alternatives has surged. Medical professionals increasingly recommend a strict gluten-free diet as the only effective treatment for celiac disease, prompting patients to seek out safe food options. This has led to a rapid expansion in gluten-free product availability, from niche health food stores to mainstream supermarkets.

Additionally, food manufacturers are responding by reformulating traditional wheat-based products such as bread, pasta, and snacks to be gluten-free, while also introducing entirely new product lines to cater to this growing demographic. Beyond medical necessity, a broader health and wellness trend has fueled the perception that gluten-free diets can offer general digestive and health benefits, even for those without diagnosed conditions. This belief has led many health-conscious consumers to adopt gluten-free diets as a lifestyle choice, further expanding the market. As a result, the gluten-free segment has evolved from a specialty category into a mainstream food trend, with global market forecasts projecting continued growth in the coming years. In response, companies are investing in better-tasting, more nutritious, and more affordable gluten-free products. Innovations in gluten-free flours and ingredients, such as almond, rice, and quinoa, are helping improve product quality and meet consumer expectations. The combination of medical need and lifestyle demand ensures that the gluten-free products market will remain a dynamic and expanding sector within the global food industry.

Based on the product type, the gluten-free products market is segmented into bakery products (cakes and muffins, biscuits and cookies, pizza, bread and rolls, and other bakery products), confectionery bars, pasta and noodles, breakfast cereals, snacks, RTE and RTC meals, flour, and others. The bakery products segment held the largest share of the gluten-free products market in 2024. The bakery products segment holds the largest share of the gluten-free products market primarily due to the widespread consumption of baked goods such as bread, cakes, cookies, and muffins. These items are dietary staples in many cultures and traditionally rely heavily on wheat, which contains gluten. As awareness and diagnoses of celiac disease and gluten sensitivity increase, there is strong demand for gluten-free alternatives to these everyday foods. Consumers with gluten-related disorders often struggle to find satisfying substitutes for their favorite baked goods, making this segment a key focus for product innovation. In response, manufacturers have developed a wide range of gluten-free bakery items using alternative flours such as rice, almond, sorghum, and tapioca. These products are now more accessible and appealing, thanks to advancements in texture, taste, and shelf life.

In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the gluten-free products market in 2024, and the online retail segment is expected to register the highest CAGR from 2025 to 2031. Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, such as bakery products, RTE and RTC meals, pizza dough, and confectionery bars. Products from different brands are available at reasonable prices in these stores, allowing consumers to shop and find the right product quickly. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Manufacturers of tortillas usually prefer to sell their products through supermarkets and hypermarkets owing to their heavy customer base. In addition, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience.

They have modern storage facilities to ensure ideal storage conditions for perishable items. Thus, gluten-free product manufacturers prefer selling their products through supermarkets and hypermarkets. Increasing urbanization, competitive pricing, and a rising working-class population boost the popularity of supermarkets and hypermarkets.

The gluten-free products market is segmented into five main regions-North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America. Middle East & Africa is estimated to register the fastest CAGR in the global gluten-free products market from 2025 to 2031. The gluten-free products market in the Middle East and Africa has seen steady growth driven by a rising awareness of gluten-related disorders, including celiac disease and gluten intolerance, coupled with increasing health consciousness among consumers. According to reports from regional food safety and health authorities, such as the Gulf Cooperation Council (GCC) Standardization Organization and the African Union's health initiatives, regulatory frameworks are progressively emphasizing food labeling transparency and the certification of gluten-free products. This regulatory push is encouraging manufacturers to innovate and expand their gluten-free product offerings to meet growing consumer demand.

Increasing urbanization, growing economy, and a rising shift toward westernized dietary habits have fueled demand for convenient and specialty foods, including gluten-free options, across the region. Market developments highlight the role of improved retail infrastructure, such as the expansion of supermarket chains and modern grocery stores, which facilitate wider distribution and greater availability of gluten-free products in urban centers. Additionally, government-supported initiatives to improve food safety standards and nutritional awareness campaigns have contributed to educating consumers about gluten-related health issues. These factors collectively create a favorable environment for the gluten-free products market expansion, with projections indicating sustained growth driven by both increasing demand and ongoing investments in product innovation and distribution capabilities.

The report includes the segmentation of the global gluten-free products market as follows:

The gluten-free products market is segmented based on product type, distribution channel, and geography. Based on product type, the market is segmented into products (cakes and muffins, biscuits and cookies, pizza, bread and rolls, and other bakery products), confectionery bars, pasta and noodles, breakfast cereals, snacks, RTE and RTC meals, flour, and others. In terms of distribution channel, the gluten-free products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The scope of the gluten-free products market report focuses on North America (the US, Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the Rest of Europe), Asia Pacific (China, India, Japan, Australia, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

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