The scope of our recent study on "Hair Color Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Product Type (Permanent, Semi-Permanent, and Temporary), Type (Powder, Cream, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)," includes the factors fueling the growth of the market; analysis of revenue estimation, forecast, and market share; and the identification of significant market players and their key developments.
The hair color market is expected to grow from US$ 23,762.28 million in 2022 to US$ 35,201.69 million by 2028; it is estimated to grow at a CAGR of 6.8% from 2022 to 2028.
Hair color and styling have become a mainstream business along with skincare and beauty with a continuous increase in digitalization across the world. The hair color products are mainly classified into three categories according to their duration in the hair, i.e., temporary, semi-permanent, and permanent.
Based on distribution channel, the hair color market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2021, the supermarkets and hypermarkets segment held the largest hair color market share. Supermarkets and hypermarkets are huge retail establishments that offer an extensive range of products, such as groceries, personal care products, and household products. This store provides hair colors of various brands at reasonable prices. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Manufacturers of hair color usually prefer selling their products through supermarkets and hypermarkets-such as Walmart, Aldi, and Tesco-owing to heavy customer footfall, large customer reach, and wide distribution network.
The global hair color market is segmented into five main regions-North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Asia Pacific dominated the market in 2021, and it is further expected to record the highest CAGR during the forecast period. The overall increase in population in China and India, and a high aging population in Japan and other Southeast Asian countries are generating a huge demand for hair colorants to cover gray hair. Rapidly changing lifestyles owing to urbanization in developing countries are further contributing to the air color market growth across the region.
Impact of COVID-19 Pandemic on Hair Color Market
In 2020, the COVID-19 pandemic adversely affected the hair color market due to the shutdown of manufacturing facilities, and the restrictions on transportation and logistics. Disruptions in supply chains hampered the manufacturing and supply of hair colors. However, businesses have started growing again as governments of various countries have eased the social restrictions imposed earlier. Moreover, vaccination drives have led to a rise in business activities across the world, along with the resumption of hair color manufacturing units with full capacities. During the lockdown, people stayed at home and experimented with their looks, which had a positive impact on the hair color market. The COVID-19 pandemic has forced the closure of beauty salons and parlors, which has reduced the demand for professional hair colors. With the temporary closure of many hair salons, the at-home hair color business grew during the pandemic. The pandemic has driven consumers to color their hair at home more often which had a positive impact on the market.
The "Hair Color Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global hair color market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The market is segmented on the basis of product type, type, distribution channel, and geography. Based on product type, the market is segmented into permanent, semi-permanent, and temporary. In terms of type, the market is segmented into powder, cream, and others. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in the Asia Pacific is expected to grow at the fastest pace during the forecast period. North America is the second most dominant region in the hair color market which is due to the increased adoption of hair color among young individuals.
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