The scope of our recent study on the "Inflatable Toys Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by End Use (Commercial and Residential), Type (Inflatable Pools, Inflatable Animals, Inflatable Balls, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)" includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of significant market players and their key developments. The report also provides a market share analysis.

The inflatable toys market is projected to reach US$ 2,577.43 million by 2028 from US$ 1,975.13 million in 2021; it is expected to grow at a CAGR of 3.9% from 2021 to 2028. Inflatable beach toys are a popular choice for outdoor vacations. Generally, inflatable toys are made of polyvinyl chloride (PVC). However, due to the growing awareness related to the health risks of PVC, the inflatable toy manufacturers are using nontoxic materials such as thermoplastic polyurethane and heavyweight vinyl to develop nontoxic products that are safe for children.

Based on end use, the inflatable toys market is segmented into residential and commercial. The residential segment held a larger market share in the inflatable toys market in 2020 and is projected to register a faster CAGR during the forecast period. The segment's growth is attributed to the factors such as a rise in population, an increase in per capita income, a surge in expenditure on toys and other home entertainment products for children, and the ability of inflatable toys to be installed in small to medium spaces. Inflatable toys are easy to transport and store when deflated, and thus, they are gaining popularity among parents. They are also cost-effective when compared to other conventional toys. All these factors are driving the residential sales of inflatable toys.

The inflatable toys market is segmented into five main regions-North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South & Central America (SAM). North America held the largest market share in 2020, and Asia Pacific is expected to register the fastest CAGR during the forecast period. China is one of the leading producers and exporters of toys in Asia Pacific. The growth of the inflatable toys market in Asia Pacific is attributed to a rise in urbanization, a surge in disposable income levels, and increased product availability in the region. Many international inflatable toy manufacturers are expanding in this region after observing the high demand for toys and games. Moreover, the size of toys industry in the region is growing rapidly, which is also expected to support the inflatable toys market growth over the forecast period.

Impact of COVID-19 Pandemic on Inflatable Toys Market

The consumer goods industry is one of the key industries that faced unprecedented challenges due to the COVID-19 pandemic. Lockdown and border restrictions enacted by various countries disrupted supply chains, which affected the production and distribution of various products. Also, due to the financial crisis, many people preferred keeping their purchases limited to essential commodities, which lowered the demand for non-essential goods. However, as the people were mandated to stay in their homes due to government restrictions, the demand for home entertainment products for children increased significantly. This factor propelled the growth of the inflatable toys market in 2020 and 2021. The e-commerce platforms also contributed to the sales of inflatable toys during the pandemic as they offered home delivery services. Further, the rising vaccination rates, relaxation of government restrictions, and surging trend of outdoor vacations and weekend trips are driving the inflatable toys market.

The report segments the inflatable toys market as follows:

Based on end use, the inflatable toys market is segmented into residential and commercial. Based on type, the market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. In terms of distribution channel, the inflatable toys market is segmented into supermarkets & hypermarkets specialty stores, online retail, and others. The inflatable toys market, based on geography, is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South & Central America (SAM).

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