The scope of our recent study on the "Mezcal Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Product Type, Category, Distribution Channel, and Geography" includes the factors fueling the market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.

The mezcal market size was valued at US$ 1,469.17 million in 2022 and is expected to reach US$ 2,393.57 million by 2030; it is estimated to register a CAGR of 6.3% from 2023 to 2030. The mezcal market growth can be attributed to the growth in demand for premium beverages. The mezcal market is highly competitive, owing to many regional and global players. Players compete based on product quality, product differentiation, and price. Market players are adopting different strategies to stand out as strong competitors.

Based on product type, the market is categorized into joven, reposado, anejo, and others. The reposado segment is expected to register the highest CAGR during 2022–2030. Reposado, which translates to "rested" in Spanish, represents a middle ground between the youthful boldness of joven and the aged complexity of anejo mezcal. It undergoes a relatively short aging process of two months to one year in oak barrels. This aging imparts a mellower character to the spirit, smoothing out some of the agave's sharper edges. While retaining the core agave flavors, reposado mezcal develops additional nuances, such as hints of vanilla, caramel, and wood. Its surging demand is due to its ability to balance the unaged vibrancy of joven and the refined complexity of anejo, making it a preferred choice for those seeking a smoother and more approachable mezcal experience. 

The global Mezcal market is segmented into five central regions: North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America. In 2022, North America region accounted for the largest share of the global mezcal market.  The North American region comprises developed and developing economies such as the U.S. and Canada, and Mexico. Several mezcal breweries have a strong foothold in the North American region. Key market players in the North American mezcal market include E.L. Silencio Holdings, Inc., Mezcal Vago, Ilegal Mezcal, Rey Campero, and many others. These breweries are constantly working towards innovation and developing different varieties of mezcal with improved tastes and qualities to attract new consumers and widen the consumer base in the region. The export of mezcal to several countries across North America will contribute to the rise in demand for mezcal in the region. Innovative programs aimed at marketing the product across North America will increase demand for mezcal in North America.

Impact of the COVID-19 Pandemic on the Mezcal Market

During the COVID-19 pandemic, the shutdown of manufacturing units and distribution facilities, online and offline channels, declined the demand for mezcal, which, in turn, restrained the mezcal market growth. During the initial stages of the COVID-19 pandemic, mezcal manufacturers were forced to scale back or halt production temporarily. However, businesses gained ground as the governments of various countries eased out the previously imposed restrictions.

Moreover, many sections of the food and beverages industry witnessed growth in demand worldwide post-recovery. As mezcal production regained pre-pandemic figures and is growing continuously, the market is expected to expand significantly during the forecast period.

The report includes the segmentation of the global mezcal market as follows:

The global mezcal market is segmented on the basis of product type, category, distribution channel, and geography. Based on product type, the market is categorized into joven, reposado, anejo, and others. Based on category, the mezcal market is segmented into 100% agave and blend. By distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global mezcal market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America mezcal market is further segmented into the US, Canada, and Mexico. The Europe mezcal market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The mezcal market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America mezcal market is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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