Enhanced connectivity features in toothbrushes is driving the growth of the global oral care market
According to a new market research study titled ‘Oral Care Market to 2025 - Global Analysis and Forecasts by Product and Distribution Channel, the global oral care market is expected to reach US$ 60,804.8 Mn in 2025 from US$ 42,689.6 Mn in 2017. The market is estimated to grow with a CAGR of 4.6% from 2018-2025. The report highlights the trends prevalent in the global oral care market and the factors driving the market along with those that act as deterrents to its growth. The market is expected to grow due to the rising prevalence of oral diseases, increasing technological advancements in oral care products and rising awareness for oral hygiene are the major factors that anticipated to propel the growth for the oral care market in the forecast period. However, the competitive pricing pressure faced by prominent players
is expected to act as a major challenges hindering the market growth in the forecast period.
The operating players of the market are more engaged in providing more advanced products due to the increasing demand for electric toothbrushes and other oral care products. In the recent years, many operating players are focusing on launching a smart toothbrush with Bluetooth function that connects through the mobile app. These toothbrushes combine & connect a variety of sensors in the handle to track in real time, then the data is synced via Bluetooth to the apps. The technology provides the 3-D information about teeth. Moreover, the apps provide progress reports to the users and provide instructions to change the brush heads. In addition, the data can be transferred to the dentists via mobile apps. For instance, in July 2018, Philips Sonicare launched a new Philips Sonicare ProtectiveClean toothbrush range with unique pressure sensors to deliver gentle cleaning. Moreover, in September 2017, the five series of Oral-B Oscillating-Rotating-Pulsating Power Toothbrush received The American Dental Association (ADA) certification. The Oral-B launched the Oral-B BLACK 7000 toothbrush with Bluetooth to delivers an amazing cleaning experience for their users. Therefore, the oral care market is anticipated to grow due to enhanced connectivity features in toothbrushes, in the forecast period.
Global oral care market, based on the product was segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, dental prosthesis cleaning solutions, other dental products. In 2017, toothpastes segment held the largest growing segment of the market.
The major players operating in the market of oral care include Johnson & Johnson Services, Inc., Koninklijke Philips N.V, Lion Corporation, Procter & Gamble, Colgate-Palmolive Company, Church & Dwight Co., Inc., High Ridge Brands Co., Unilever, GlaxoSmithKline plc. and Sunstar Suisse S.A. among others. The global oral care market is highly competitive and driven by advanced product launches and approvals. For instance, July 2016, Phillips Sonicare launched Philips Sonicare For Kids Ice Age: Collision Course, a new, limited edition version of the only connected sonic toothbrush for kids.
The report segments the global oral care market as follows:
Global Oral Care Market - By Product
Global Oral Care Market - By Distribution Channel
Global Oral Care Market - By Geography
North America
Europe
Asia Pacific (APAC)
Middle East & Africa (MEA)
South and Central America (SCAM)
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