Rising Dental Tourism in the Emerging Nations Drives Orthodontic Supplies Market

According to our latest study, titled "Orthodontic Supplies Market Forecast to 2028 - COVID-19 Impact Analysis - by Product, Patient, Disease Type, End User, Distribution Channel, and Geography," the market is expected to grow from US$ 5,448.86 million in 2021 to US$ 11,038.07 million by 2028. It is estimated to grow at a CAGR of 10.6% from 2021 to 2028. The key factors driving the growth of orthodontic supplies market include the growing prevalence of dental problems and rising incidences of malocclusions in children.

Over the period of time, the dental treatments have evolved significantly and emerged as a medical tourism. The high cost of dental treatments in the developed countries has created the need for people to travel outside of the local healthcare system to obtain treatment at lower cost. Most of the American population travel to Mexico and Australian population travel to India, South Korea, Thailand and other countries.

Dental tourism in Mexico has flourished due to high-quality dental procedures at low prices compared to other countries. Government and industrial infrastructure and developments in the dental industry favor the growth of dental tourism in Mexico. Opportunities, such as less cost with standards treatments and accessibility in Mexico, help make further dental tourism progress. Also, in the US and Canada, citizens do not have dental insurance, and low-cost treatment is an attractive factor for most Americans in the region. A vast difference in the cost of treatment may save up to 60% off the US prices. The cost of dental cosmetic procedures is less in Mexico as compared to US and Canada. The standard cosmetic dental procedure cost ranges between US$50 to US$150 per crown in Mexico with high quality materials and low cost.

Along with this, increasing awareness among people about oral health has further created the demand for orthodontic supplies, which helps healthcare professionals maintain good oral health among patients. According to the Centers for Disease Control and Prevention data, 63% of the adult population took dental treatment in the US in 2020, and 85.9% of the children and the teenage population took dental treatment in the US in 2018. Also, as per the Centers for Disease Control and Prevention (CDC) data, ~25.9% of the adult population had untreated dental caries during 2015?2018 in the US. Further, continuous rise is the dentist to population ratio is observed at global level during the past few years and it is expected to trigger the growth rate of orthodontic supplies market in near future.

Also, in Asian countries such as India, South Korea, Thailand is developing as the destination for cosmetic procedures which also includes dental treatment. As per Dentaly.org, the cost for smile designing in the US ranges between US$ 1000 and US$ 50,000, which is double in comparison with India. Singapore is promoting medical and dental services at affordable prices. Many patients come from nearby countries such as Malaysia and Indonesia and established countries such as the US and the UK for dental procedures. The increasing trend of medical tourism for dental procedures will likely offer the orthodontic supplies market growth opportunities.

3M; Dentsply Sirona; Align Technologies Inc.; Henry Schein, Inc.; Ultradent Products Inc.; Orthodontics, Inc.; SmileDirectClub, Inc.; American Orthodontics; G&H Orthodontics; DB Orthodontics; Candid Care Co.; and Envista Holdings Corporation are the leading companies operating in the orthodontic supplies market.

Based on product, the orthodontic supplies market is segmented into fixed braces, removable braces, adhesives, and accessories. Based on patient, the market is segmented into adults, children, and teenagers. Based on disease type, the market is segmented into malocclusion, crowding, excessive spacing, and others. In terms of end user, the market is segmented into hospitals, dental clinics, dental service organizations, orthodontic services organizations, and others. Based on distribution channel, the market is segmented into online stores and direct to customer/offline stores.

By geography, the orthodontic supplies market is segmented into North America (US, Canada, and Mexico), Europe (France, Germany, UK, Spain, Italy, and the Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, and the Rest of APAC), the Middle East & Africa (Saudi Arabia, UAE, South Africa, and the Rest of MEA), and South and Central America (Brazil, Argentina, and the Rest of SCAM).

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