According to our latest parenting apps market study on "Parenting Apps Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Operating System, End User, Pricing, and Application," the parenting apps market is projected to reach US$ 7,88,785.2 thousand by 2028 from US$ 4,72,397.3 thousand in 2021; it is expected to grow at a CAGR of 7.6% from 2021 to 2028.
Nowadays, e-learning is becoming increasingly popular, particularly among children who are often more proficient with technology than previous generations. Parental controls allow parents to restrict access to certain content and prevent their children from making unauthorized purchases. With many students using laptops or tablets for distance learning, it is essential for parents to ensure their children are safe while online. The COVID-19 pandemic has further accelerated the adoption of e-learning platforms across K-12 education, making it even more important for parents to monitor their children's learning and development. To achieve this, parents commonly employ various types of parental control, such as filtering and blocking content, limiting screen time, and monitoring tools. As a result, the increasing popularity of e-learning has led to a rise in demand for parenting apps, driving market growth.
Furthermore, the increasing investment in both parenting apps and e-learning platforms is contributing to the growth of the parenting apps market in the coming years. For example, in August 2021, Hapi launched a new app aimed at assisting parents in planning and investing for their children's futures. Similarly, in September 2021, prominent entrepreneur Jennie Johnson revealed her intention to invest $2.96 million in parenting apps. These developments highlight the rising trend of investment in promoting parenting apps, which is driving market growth.
Although the COVID-19 pandemic has had a significant impact on economies worldwide, the mobile app industry has been relatively resilient. In the first half of 2020, the emergence of the pandemic had a slight negative impact on the mobile app industry. However, in the second half of the year, app developers experienced an upward trend in revenues, particularly in the remote work, healthcare, and education sectors. The pandemic-induced stay-at-home measures led to a surge in app installations across various categories, including gaming, cloud meetings, education, grocery delivery, business apps, social media, and healthcare and fitness apps. This increased dependence on mobile devices and internet connectivity for day-to-day activities has fuelled the adoption of parenting apps, as parents seek to manage their children's education and well-being during the pandemic. Furthermore, market players have invested significantly in digital technologies, leveraging parenting apps to make them more intelligent and secure, as restrictions ease and businesses focus on restructuring their models to regain customer confidence.
Moreover, the COVID-19 pandemic has highlighted the growing demand for comprehensive parenting app solutions that cater to the needs of children, making it easier for parents to manage everything from feedings and diaper changes to doctor's appointments and medications. While the global parenting apps market experienced a decline in the early stages of the pandemic due to its adverse effects and associated regulations, it is anticipated to make a strong recovery in the forecast period, as parents worldwide continue to rely on parenting apps more than ever before.
Key Findings of Study:
The parenting apps market is categorized based on operating system into iOS, Android, and other systems. It is also divided by end user into parents and childcare/daycare and by pricing into monthly and annual subscriptions. The market is further segmented based on application into education, sleep and movement tracking, feeding, medicine, and others. Geographically, the parenting apps market is broadly classified into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2021, North America held a substantial share of the overall market.
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