The scope of our recent study on ""Probiotic Infant and Child Formula Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Type [Infant Formula (0-1 Year) and Growing Up Formula (1-6 Years)] and Distribution Channel (Online and Offline),"" includes the factors fueling the market growth, revenue estimation and forecast, and market share analysis, along with the identification of significant market players and their key developments.

The probiotic infant and child formula market is expected to grow from US$ 11505.28 million in 2022 to US$ 25,412.41 million by 2028; it is estimated to grow at a CAGR of 14.1% from 2022 to 2028.

Growing female participation in labor force and increasing birth rate are among the major factors driving the market growth. However, stringent rules and regulations restrain the probiotic infant and child formula market growth.

In 2021, Asia Pacific dominated the global probiotic infant and child formula market. The region is expected to continue its dominance during the forecast period. The Asia Pacific market is expected to exhibit significant growth during the forecast period owing to increasing spending by new mothers on nutritious food for a child, accompanied by increasing purchasing capacity of people in the region. In 2021, North America was the second-largest market for probiotic infant and child formula. The increased demand for probiotic infant and child formula from working women in Europe is driving the growth of the market in the region. 

Increasing Awareness About Infant Care and Nutrition

Probiotic infant and child formula is baby food containing rich nutritional values, including carbohydrates, vitamins, proteins, minerals, and fats. This formula is developed for infants and children for their overall development. Changing lifestyles of individuals due to considerably rising disposable incomes and increasing urban population boost the overall growth of the global probiotic infant and child formula market. Additionally, working women get less time for breastfeeding the infants. In such a situation, probiotic infant and child formula can fulfill needs of working mothers and provide nutritious and healthy food for their babies.

Probiotic Infant and Child Formula Market Size: Segment Overview

Based on type, the probiotic infant and child formula market is segmented into infant formula (0-1 year) and growing up formula (1-6 years). The growing up formula (1-6 years) segment dominated the market in 2021. Growing awareness for nutrition, increasing organized retail marketing, and rising urbanization, along with the surging number of working women population boost the market growth for the growing up formula (1-6 years) segment.

Based on distribution, the probiotic infant and child formula market is segmented into online and offline. The online segment is expected to register a higher CAGR during the forecast period. The increasing penetration of e-commerce is expected to drive the market growth for the online segment during the forecast period. 

Impact of COVID-19 Pandemic on Probiotic Infant and Child Formula Market

The food & beverage industry faced unprecedented challenges during the initial months of the COVID-19 pandemic. The shutdown of manufacturing units adversely affected the production and supply of probiotic infant and child formula. Moreover, lockdown and other social restrictions hampered the logistics and transportation sectors, thereby disrupting the supply chains. The discontinuation of operations in the food & beverage industry decreased the demand for probiotic infant and child formula. However, the ease of lockdown restrictions provided revival opportunities for the industry due to the resumption of transportation and trade, which is likely to drive the probiotic infant and child formula market growth during the forecast period.

Probiotic Infant and Child Formula Market: Competitive Landscape and Key Developments

Nestlé S.A.; HiPP GmbH & Company Vertrieb KG; Abbott Laboratories; Mead Johnson & Company, LLC.; and Bellamy's Organic are a few key players operating in the probiotic infant and child formula market. Leading market players adopt new product launches and mergers & acquisitions as key business strategies to expand their geographic presence and consumer base across the world. For instance, in May 2022, Nestlé launched new premium and ultra-premium infant formula products in the Chinese market through cross-border e-commerce.

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