The scope of our recent study titled "Probiotic Supplements Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Product Type (Capsules and Tablets, Gummies, Powder, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)" includes the factors governing the market growth, revenue estimation and forecast, and market share analysis. It also entails the identification of significant market players and their key developments.

The probiotic supplements market size is expected to grow from US$ 6,970.10 million in 2021 to US$ 11,529.10 million by 2028. It is estimated to grow at a CAGR of 7.6% from 2022 to 2028.

Probiotic supplements are live microorganisms available in the form of powders, tablets, and capsules, among others; these supplements are consumed to restore or improve gut flora. The growing consumer focus on preventive healthcare measures, triggering the consumption of dietary supplements for overall health and wellness, is likely to create significant market opportunities for probiotic supplement providers. Moreover, the consumption of dietary supplements and probiotic supplements has surged during the COVID-19 pandemic.

Probiotics can be beneficial for both adults and kids. If a child has an illness that requires an antibiotic medication for treatment, taking a probiotic can help shorten symptoms of illness. Probiotics can also be used to help relieve constipation, acid reflux, diarrhea, gas, and eczema in children. There are commercially available probiotic supplements that are specifically designed for infants and children. According to the World Health Organization (WHO), ~20% of babies born in the US were delivered by cesarean section in 2016. In different countries in Europe and Asia Pacific, this proportion is even higher. Probiotic supplements are recommended for infants delivered by C-section until the age of 5 years to ensure healthy bacterial colonization in their gut. In turn, this is expected to raise the market for children's probiotic supplements abetting the growth of the probiotic supplements market.

The probiotic supplements market is segmented into five main regions-North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). The market in Asia Pacific is expected to grow at the fastest CAGR during the forecast period. China, India, and Japan are the major contributors to the market growth in this region. The launch of innovative and diversified product offerings, growing access to these products, and rising awareness of health and wellness with changing lifestyles and consumer preferences boost the demand for probiotic supplements across the region. Moreover, there is a high demand for dietary supplements, especially probiotic supplements, in the form of capsules, tablets, and probiotic drinks.

Impact of COVID-19 Pandemic on Probiotic Supplements Market

Many industries faced unprecedented challenges after the global outbreak of COVID-19 in 2020. Initially, the food & beverage industry faced a decline in profit margins due to the shutdown of manufacturing units and disruption of supply chains. The significant disruption in manufacturing facilities, along shortfalls in raw material sourcing, had a negative impact on the demand for probiotic supplements. However, consumers gravitated toward immunity-boosting and nutritious products with the progression of the health crisis, as they became more attentive to their health and wellness. As consumers' focus increased on immunity and wellness during the peak pandemic period, the demand for probiotics supplements also increased. Many studies claim that the consumption of probiotic supplements can boost immunity, thereby reducing the risk of infections, including COVID-19. For instance, research conducted by experts from Sapienza University of Rome, Italy, identified that a mixture of probiotic strains, including Streptococcus thermophilus DSM 32245 and Bifidobacterium lactis DSM 32246, are potent enough to reduce the risk of severe pneumonia.

In 2021, the marketplace started recovering from financial losses. The governments of various countries announced relaxation in restrictions, along with permitting the reopening of manufacturing units. These factors favored the probiotic supplements market growth.

The "Probiotic Supplements Market Analysis to 2028" is a specialized and in-depth study of the food & beverages industry, focusing on the probiotic supplements market trend analysis. The report aims to provide an overview of the market with detailed segmentation. The probiotic supplements market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into capsules and tablets, gummies, powder, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the probiotic supplements market is segmented into 5 main regions-North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In 2021, North America dominated the market, and Asia Pacific is expected to register the highest CAGR during the forecast period.

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