According to our latest study on "Rugged Phones Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type, Screen Size, and End User," the market is expected to grow from US$ 2,982.21 million in 2023 to US$ 4,457.88 million by 2028; it is anticipated to register a CAGR of 8.4% from 2023 to 2028.
North America is the most technologically advanced region, with major economies such as the US, Canada, and Mexico. These economies are characterized by higher standards of living, high disposable incomes of individuals, and rapid technological advancements. Moreover, the rising trend of industrial automation driven by growing advancement in the Internet of Things (IoT) and its applications is anticipated to bolster the industrial growth across the region in the coming years. Several industries in the region, such as oil & gas, aerospace, automotive, transportation, telecommunications, and logistics, are implementing digitalization. As rugged phones are water-resistant, dust-proof, and can operate in the presence of shock and extreme temperatures, the penetration of rugged phones would be helpful for usage in industries with heavy machinery and hazardous environment. Many players have taken initiatives that significantly contribute to the rugged phones market growth. For instance, in April 2020, Kyocera International Inc., a provider of rugged mobile solutions in North America, introduced a new military-grade rugged device. The new DuraXV Extreme flip phone is developed for dependable communication in rough and harsh working conditions.
The Asia Pacific rugged phones market is further segmented into Australia, India, China, Japan, South Korea, and the Rest of Asia Pacific. The growth in the oil & gas industry would propel the upstream and downstream activities, which increases the demand for rugged phones to offer better operational efficiency in the harsh environment. The region's oil & gas industry is expected to witness an increase in mergers & acquisitions and final investment decisions. The new oil & gas exploration projects in the region, along with a rise in the adoption of automation by these projects, are expected to provide lucrative opportunities to the rugged phones market in the coming years. In addition, the snowball effect in the manufacturing industry in Asian countries, such as China, India, Japan, South Korea, and Taiwan, can further create a positive impact on the adoption of rugged phones. In countries such as India, initiatives such as “Digital India” and “Make in India” are contributing to making the country a digitally connected, global manufacturing hub. Many manufacturing companies such as Sunset Olive company have started digitizing business operations and integrating new technologies into manufacturing processes. Upgrading technologies would help in making investments in mobile devices to follow smart manufacturing practices and give a better total cost of ownership. The manufacturing industry is evolving; therefore, the manufacturers are getting inclined for adopting rugged mobile devices and tablets to maintain a chain of command and access enterprise applications. With the growing manufacturing and oil & gas industries, many logistic companies in Asia are also transforming the quality of delivery services by using rugged devices.
The market for rugged phones is segmented on the basis of type, screen size, end user, and geography. Based on type, the rugged phones market is bifurcated into smartphone and featured phones. The featured phones segment contributed to a larger revenue share in 2022. Based on screen size, the market is divided into below 5-inch, 5 inch to 6 inch, and above 6 inch. In 2022, the 5 inch to 6 inch segment contributed the largest revenue share of the market and it is also projected to register the highest CAGR. Based on end use, the market is segmented into industrial, government, commercial, military and defense, and consumer. In 2022, the industrial segment led the rugged phones market across the globe. By geography, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Caterpillar, Sonim Technologies Inc., Blackview, Kyocera, and DOOGEE are the five key market players operating in the rugged phones market. The listing of key players is derived by considering multiple parameters such as overall revenue, brand image, current rugged phones portfolio in terms of the number of models, technology integration & product enhancements, geographic reach, new product/feature launches, market initiatives, mergers & acquisitions, and other market-related activities. OUKITEL; Juniper Systems Inc.; AGM Mobile; Ulefone Mobile; Unitech Electronics Co., LTD.; and Zebra Technologies Corp. are a few other notable players that are profiled in this market study. In addition to these 10 players, multiple other leading global and regional market players, emerging companies, market disruptors, and niche market players operating in the market ecosystem were also studied and analyzed during the course of this study. A few of these major players include Samsung, Unihertz Atom, and Handheld Group, among others.
Key Findings of Market Study:
The key stakeholders in the rugged phones market are component providers & software developers, rugged phone manufacturers, distributors & sales partners, network service providers, government bodies, industry associations, regulatory agencies, and end users. Component providers/suppliers provide ICs, memory, displays, and other hardware components/parts to rugged phone manufacturers, and software developers help in building suitable OS/features based on end user applications. However, due to the onset of the COVID-19 pandemic, there was a disruption in global supply chain networks and manufacturing capabilities of rugged phone manufacturers, especially in cases where manufacturing is based in China and other Asian countries. This factor has adversely impacted the growth of the overall market in 2020. A few of the key global rugged phone providers operating in the market include Blackview; Caterpillar; DOOGEE; OUKITEL; Sonim Technologies Inc.; Unitech Electronics Co., LTD.; and Zebra Technologies Corp. The rising demand for feature-rich rugged phones, especially smartphones in industrial enterprises and public safety applications, is driving the growth of the rugged phones market across the globe.
In addition to the above-mentioned key ecosystem players, there are several peripheral stakeholders involved in the market, which play a crucial role in enabling the growth and technology advancements related to rugged phones. A few of these stakeholders include government agencies, industry associations, network service providers, and regulatory bodies, among others. Network service providers and governments of various countries across the globe support the development and adoption of more efficient networks such as 5G. As a result, rugged phone manufacturers are getting opportunities to introduce advanced capabilities of 5G in their phones; a few of the key companies introducing rugged 5G phones include Blackview, OUKITEL, and Ulefone Mobile. Distributors and resellers help manufacturers distribute their products on a global level through both online and offline channels. The end users of the rugged phones market include industrial, government & public safety, commercial users, and military & defense. The high demand for rugged phones in industrial sectors such as transportation & logistics, construction, manufacturing, and energy & utility is expected to fuel the growth of the industrial segment over the forecast period.
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