Hospitals Segment to Lead Teeth Whitening Kits Market During 2021-2028

According to our latest study on "Teeth Whitening Kits Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Product Type and Distribution Channel," the market is expected to grow from US$ 6,209.80 million in 2021 to US$ 9,626.04 million by 2028; it is estimated to grow at a CAGR of 6.5% from 2021 to 2028. The report highlights the key factors and trends impacting the market and focuses on prominent players and their strategies.

Teeth whitening is a procedure of bleaching teeth with chlorine or other chemicals or removing stains from teeth and making them white. Teeth whitening kits are used for teeth whitening and effectively changing the color of the tooth enamel. It is done to remove stains and traces of caffeine, tobacco, and other contaminants that can permanently damage or discolor teeth. Various solutions such as bleaching agents, whitening toothpaste, and charcoals strips are available in the market, which are used for teeth whitening. Teeth whitening is a simple noninvasive treatment that effectively changes tooth enamel color. The teeth whitening procedures can be carried out at home or at the dental clinic.

The consciousness about appearance and focus on building self-confidence, and easy availability of products drive the teeth whitening kits market growth. The growing incidence of teeth discoloration, rising need among the consumers to have a healthier and white teeth due to its significant role in their personality enhancement, increases prominence for oral health and hygiene and this is expected to fuel market growth. However, the adverse effects of products and misleading advertisements hinder the teeth whitening kits market growth.

Based on distribution channel, the teeth whitening kits market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held the largest share of the market in 2021. Moreover, the same segment is expected to register the highest CAGR during the forecast period. Numerous teeth whitening toothpastes and kits promising bright and white teeth are available in every supermarket. Additionally, the availability of teeth whitening kits in bulk, rising consumer purchasing frequency, and discounts offered by the supermarkets & hypermarkets are expected to drive the market growth for the supermarkets & hypermarkets segment during the forecast period.

Impact of COVID-19 Pandemic on Teeth Whitening Kits Market

COVID-19 pandemic has initially impacted the growth of the teeth whitening kits market in negative manner as all dental procedures were put on hold as people were stuck at home, isolated, not working, and unable to visits dental clinics. Additionally, dental procedures closed due to restrictive measures imposed by the government country-wise for reducing the risk of cross-contamination within dental offices. As per the research article published in the British Dental Journal 2020, the connection between oral microbiomes and COVID-19 complications should be further studied, as most of the comorbidities related to increased risk of complications in COVID-19 are also associated with oral biofilms and periodontal disease. Most of the people are unable to visit their local dentist for a check-up, as mouth would act as a direct source of infection for doctors and other staff members As a result, dental practices witnessed a drastic drop in revenues due to the pandemic.

However, the pandemic has also changed the way the population has been accessing healthcare, and dental care is no exception. It has accelerated the adoption of the tooth whitening products through retail pharmacies and online platforms across the globe, due to which an increased product demand can be witnessed that will positively impact the teeth whitening kit market.

BRODIE & STONE; Colgate-Palmolive Company; Unilever PLC; GlaxoSmithKline plc.; CCA Industries, Inc.; Procter & Gamble; SUPERSMILE; Henkel AG & COMPANY, KGAA; Johnson and Johnson Services, Inc.; and Church & Dwight, Inc. are among the key players operating in the teeth whitening kits market.

The report segments the teeth whitening kits market as follows:

The teeth whitening kits market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into whitening gels and strips, whitening toothpaste, powders, teeth whitening devices, and others. Based on distribution channel, the teeth whitening kits market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. By geography, the market is segmented into North America (the US, Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia Pacific (China, Japan, India, Australia, South Korea, and Rest of Asia Pacific), the Middle East & Africa (the UAE, Saudi Arabia, South Africa, and Rest of the Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

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