Kitchen Towel Global Market Report 2020-30: Covid 19 Implications and Growth from Publisher covers this critical market and the impact on it from the Covid 19 virus. It provides strategists, marketers and senior management with the critical information they need to assess the increasing demand for kitchen towels as a consequence of the secondary effects of Covid 19.
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Description:
Where is the largest and fastest growing market for the kitchen towel- How does the market relate to the overall economy, demography and other similar markets- What forces will shape the market going forward- The Kitchen Towel market global report from Publisher answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider kitchen towel market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the Covid 19 virus and forecasting its growth.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
- The kitchen towel market section of the report gives context. It compares the kitchen towel market with other segments of the kitchen towel market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, kitchen towel indicators comparison.
Scope
Markets Covered: 1) By Product: Cloth-Based; Paper-Based 2) By End-Use Sector: Commercial; Residential; 3) By Distribution Channel: Supermarkets And Hypermarkets; Convenience Stores; Online Stores; Others
Companies Mentioned: Kimberly-Clark Corporation; Koch Industries, Inc.; Procter and Gamble Corporation; WEPA Professional GmbH; Svenska Cellulosa Aktiebolaget
Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Major players in the kitchen towel market are Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, WEPA Professional GmbH, Svenska Cellulosa Aktiebolaget, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc, Aldar Tissues, and Rodriquez Pty.
The global kitchen towel market is expected to grow from $2.8 billion in 2019 to about $4.1 billion in 2020 as there is an increased awareness about hygiene and use of disposables due to the Covid-19 pandemic across the globe. The market is expected to stabilize and reach $4.8 billion at a CAGR of 14.7% through 2023.
The kitchen towel market consists of sales of kitchen towels, it is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards, and other kitchen items. The market consists of revenue generated by the Kitchen towel include all the equipment manufactured by utilizing of cotton, linen, microfiber and paper.
The global kitchen towel market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the kitchen towel market in 2019.
Private labels offering low-cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Private brands account for nearly 80% of the market in Western Europe. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year. In 2019, kitchen towel private label share is 47% while branded share is 53%.
Innovation and constant marketing within this market are of utmost importance. The emerging trends within this segment such as increased absorption, new prints, and environmentally friendly goods have been adopted by private labels.
The kitchen towel market covered in this market is segmented by product ito cloth-based; paper-based. It is also segmented by end-use sector into commercial; residential and by distribution channel into supermarkets and hypermarkets; convenience stores; online stores; others.
Inflation in raw material prices is one of the major constraints for declining market growth. Many vendors use cellulose fiber to make paper-based towels, in the form of kraft pulp or fiber recycled from recycled waste paper. Market forces like demand and supply of raw materials affect costs which impact selling prices when combined with energy and transport costs.
On July 2018, WEPA group acquired all shares of its Northwood & WEPA joint venture, the UK and Ireland's leading private label paper supplier. Northwood is a UK based, family owned group of companies that provide the manufacturing, supply and transportation of away-from-home (AfH) professional paper hygiene products. The German WEPA Group, headquartered in Arnsberg, is the third largest supplier in the European tissue market.
Due to the growing lifestyle needs of the rising urban population, demand for high quality home and personal care products has grown exponentially. According to WHO, The global urban population is expected to grow approximately 1.84% per year between 2015 and 2020, 1.63% per year between 2020 and 2025, and 1.44% per year between 2025 and 2030. A rising urban population coupled with increasing disposable incomes is catalyzing the demand for personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization.
Table of Contents
1. Executive Summary
2. Kitchen Towel Market Characteristics
3. Kitchen Towel Market Size And Growth
3.1. Global Kitchen Towel Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Kitchen Towel Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Kitchen Towel Market Segmentation
4.1. Global Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
Cloth-Based
Paper-Based
4.2. Global Kitchen Towel Market, Segmentation By End-Use Sector, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
Commercial
Residential
4.3. Global Kitchen Towel Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
Supermarkets And Hypermarkets
Convenience Stores
Online Stores
Others
5. Kitchen Towel Market Regional And Country Analysis
5.1. Global Kitchen Towel Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Kitchen Towel Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
6. Asia-Pacific Kitchen Towel Market
6.1. Asia-Pacific Kitchen Towel Market Overview
6.2. Asia-Pacific Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
7. China Kitchen Towel Market
7.1. China Kitchen Towel Market Overview
7.2. China Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion
8. India Kitchen Towel Market
8.1. India Kitchen Towel Market Overview
8.2. India Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
9. Japan Kitchen Towel Market
9.1. Japan Kitchen Towel Market Overview
9.2. Japan Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
10. Australia Kitchen Towel Market
10.1. Australia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
11. Indonesia Kitchen Towel Market
11.1. Indonesia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
12. South Korea Kitchen Towel Market
12.1. South Korea Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
13. Western Europe Kitchen Towel Market
13.1. Western Europe Kitchen Towel Market Overview
13.2. Western Europe Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
14. UK Kitchen Towel Market
14.1. UK Kitchen Towel Market Overview
14.2. UK Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
15. Germany Kitchen Towel Market
15.1. Germany Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
16. France Kitchen Towel Market
16.3. France Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
17. Eastern Europe Kitchen Towel Market
17.1. Eastern Europe Kitchen Towel Market Overview
17.2. Eastern Europe Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
18. Russia Kitchen Towel Market
18.1. Russia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
19. North America Kitchen Towel Market
19.1. North America Kitchen Towel Market Overview
19.2. North America Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
20. USA Kitchen Towel Market
20.1. USA Kitchen Towel Market Overview
20.2. USA Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
21. South America Kitchen Towel Market
21.1. South America Kitchen Towel Market Overview
21.2. South America Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
22. Brazil Kitchen Towel Market
22.1. Brazil Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
23. Middle East Kitchen Towel Market
23.1. Middle East Kitchen Towel Market Overview
23.2. Middle East Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
24. Africa Kitchen Towel Market
24.1. Africa Kitchen Towel Market Overview
24.2. Africa Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
25. Kitchen Towel Market Competitive Landscape And Company Profiles
25.1. Kitchen Towel Market Competitive Landscape
25.2. Kitchen Towel Market Company Profiles
25.2.1. Kimberly-Clark Corporation
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Koch Industries, Inc.
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Procter and Gamble Corporation
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. WEPA Professional GmbH
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Svenska Cellulosa Aktiebolaget
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Kitchen Towel Market
27. Kitchen Towel Market Trends And Strategies
28. Kitchen Towel Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. Publisher
29.5. Copyright And Disclaimer
Kimberly-Clark Corporation
Koch Industries, Inc.
Procter and Gamble Corporation
WEPA Professional GmbH
Svenska Cellulosa Aktiebolaget
Wausau Paper Corp. (Tork US)
Accrol Group Holdings Plc
Aldar Tissues
Rodriquez Pty
Towel Depot
Renova
Svenska
WEPO