advanced driver assistance systems (adas) Market

The global automotive Advanced Driver Assistance Systems (ADAS) market is expected to grow from US$ 43,138.44 million in 2021 to US$ 183,814.84 million by 2028; it is estimated to grow at a CAGR of 25.4% from 2021 to 2028.

The growth of the automotive advanced driver assistance systems (ADAS) market is being driven by a variety of factors, including technological advancements, the presence of major companies, higher levels of adoption of new technologies, expanded manufacturing infrastructure, and improved economic conditions in the region. In countries like the US and Canada, the high incidence of road accidents and rising sales of high-end automobiles are driving the demand for better driver safety technologies. As a result, there is an increasing demand for ADAS systems, which is contributing to the growth of the market.

The North American market for automotive advanced driver assistance systems (ADAS) encompasses the US, Canada, and Mexico. North America boasts a thriving automotive industry thanks to the consistent manufacturing of commercial vehicles. According to the Organisation Internationale des Constructers d'Automobiles (OICA) report for 2021, the US produced 7,604,154 commercial vehicles, Canada produced 826,767, and Mexico produced 2,437,411. These numbers are evidence of the region's dominance in commercial vehicle production on a global scale. The ongoing production of commercial vehicles in North America has resulted in a growing demand for automotive ADAS to enhance driver safety, which is driving the growth of the automotive advanced driver assistance systems (ADAS) market in the region.

The North American automotive advanced driver assistance systems (ADAS) market is characterized by multiple key players, including Bosch, Continental AG, and Visteon Corporation. With the ADAS market continuously evolving, several new technologies are expected to emerge in the upcoming years, posing a challenge to the existing ones. To provide the best safety features to drivers, ADAS technology firms and automakers are expanding their market presence and ramping up their R&D efforts. For instance, in 2020, Hyundai Motor Group and Aptiv announced their partnership to bring the SAE Level 4/5 platform to market for rob taxis, fleet operators, and manufacturers. Likewise, BMW launched the 330e and 330e xDrive plug-in hybrids in 2020, featuring ADAS functionalities such as active cruise control with stop and go, active guard, frontal collision warning, city collision mitigation, and lane departure warning as standard features. These developments are driving the growth of the automotive advanced driver assistance systems (ADAS) market.

Impact of COVID-19 Pandemic on Europe Automotive advanced driver assistance systems (ADAS) market

Despite facing challenges from the semiconductor shortage, the automotive industry in Europe is expected to have a positive growth forecast of approximately 13% in 2022. The EU has mandated that front-facing cameras and radar systems be standard equipment in all vehicles by 2024, which is expected to drive the improvement of ADAS technology in the region in 2022. By 2025, collision warning indications and electronic stability control are projected to increase from 83% to 100%, while restrictions on automotive vehicle speed regulations are expected to rise from 48% to 100%. Europe is expected to lead all other regions in terms of ADAS occurrence by 2025, due to its stronger legislation on vehicle and passenger safety. Although new car registrations decreased in 2020, electric car sales continue to rise in several European countries. In 2021, EV sales, including hybrids, plug-in hybrids, and full-electric vehicles, reached a record high of approximately 1.2 million units sold, a 63% increase from 2020 and 3.4 times the amount sold in 2019. The EV market share surpassed 10% for the first time, reaching 10.2% in 2021, up from 6.2% in 2020.

The automotive advanced driver assistance systems (ADAS) market is categorized by sensor type into image sensors, LiDAR, radar sensors, ultrasonic sensors, and infrared sensors. Furthermore, the market analysis of ADAS technology is classified into adaptive cruise control, blind spot detection, electronic brake assist, drowsiness-monitoring system, lane departure warning, head-up display, night vision system, park assist, e-call telematics, tire pressure monitoring system, and others. Based on vehicle type, the market is segmented into passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). Finally, the global automotive advanced driver assistance systems (ADAS) market is segmented by geography into five major regions, including North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM).

The automotive advanced driver assistance systems (ADAS) market size has been determined using a combination of primary and secondary research methods. The secondary research involved extensive data collection from various internal and external sources to obtain both qualitative and quantitative information related to the market. Primary interviews were conducted with industry experts including VPs, business development managers, market intelligence managers, national sales managers, valuation experts, research analysts, and key opinion leaders to gain more analytical insights and validate the collected data.

The major players operating in the automotive advanced driver assistance systems (ADAS) market include Continental AG, Cypress Semiconductor Corporation, First Sensor AG (TE Connectivity), Harman International (Samsung Group), Hitachi, Ltd., MG Motor India Private Limited, NVIDIA Corporation, Robert Bosch GmbH, Telefonaktiebolaget LM Ericsson, and Vector Informatik GmbH.