The anti-counterfeit packaging market size is expected to grow from US$ 159.10 million in 2022 to US$ 435.98 million by 2030; it is estimated to register a CAGR of 13.4% from 2022 to 2030.
Anti-counterfeit packaging refers to the implementation of various measures and technologies to protect products from counterfeiting, replication, or tampering incidents. Counterfeit products pose significant risks to consumer health, safety, and brand reputation. Anti-counterfeit packaging solutions aim to provide authentication, traceability, and security features that help identify genuine products and deter counterfeiting.
The global anti-counterfeit packaging market is witnessing significant growth and is expected to continue growing in the coming years. Counterfeit products have become a major concern for both consumers and manufacturers, leading to the increased demand for anti-counterfeit packaging solutions. Anti-counterfeit packaging refers to the use of advanced technologies and techniques to protect products from being illegally copied or imitated. These solutions include various security features such as holograms, barcodes, RFID tags, tamper evident seals, etc. The rise in counterfeit activities across industries such as pharmaceuticals, personal care & cosmetics, food & beverages, and electrical & electronics has propelled the need for effective anti-counterfeit packaging. Counterfeit products pose threats to consumer health and safety and result in significant revenue losses for manufacturers. As a result, companies are increasingly investing in anti-counterfeit packaging solutions to safeguard their brand reputation and maintain consumer trust. New technologies such as track-and-trace systems and radio frequency identification (RFID) for anti-counterfeit have led to the expansion of the anti-counterfeit packaging industry, which is further fueling the anti-counterfeit packaging market growth.
Based on application, the anti-counterfeit packaging market is segmented into food and beverage, pharmaceutical, personal care and cosmetics, electrical and electronics, textile and apparel, automotive, and others. The anti-counterfeit packaging market share for the pharmaceutical segment was the largest in 2022. The pharmaceutical industry is particularly vulnerable to counterfeiting due to potential risks to patient health and fitness. Counterfeit pharmaceuticals can contain incorrect or ineffective ingredients or harmful substances and display incorrect dosages. Each package or unit of medication is assigned a unique identification code or serial number. This can be in the form of a barcode, QR code, or alphanumeric code. Thus, the increased adoption of anti-counterfeit solutions in the pharmaceutical industry is expected to boost the anti-counterfeit packaging market growth during the forecast period.
In 2022, North America held the largest share of the global anti-counterfeit packaging market. The major factors driving the growth of the anti-counterfeit packaging market in North America are the increasing cases of counterfeiting and stringent regulations associated with anti-counterfeit packaging. Thus, the US government imposed Drug Supply Chain Security Act (DSCSA) in 2013 to control counterfeit product sales in the country. According to the US Drug Enforcement Administration (DEA), in September 2022, the number of seized fentanyl-tainted counterfeit pills recorded a growth of 430% in 2022 compared to 2019.
Arjo AB, Octane5 International LLC, Antares Vision SpA, CCL Industries Inc, Avery Dennison Corp, The Label Printers LP, KURZ Transfer Products LP, Gestion Groupe Optel Inc, Brady Corp, and Constantia Flexibles International GmbH are key players operating in the global anti-counterfeit packaging market. Market players focus on providing high-quality products to fulfill customer demand. They are also adopting strategies such as investments in research and development activities and new product launches.
The overall global anti-counterfeit packaging market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the anti-counterfeit packaging market.