The Europe frozen vegetables market is expected to grow from US$ 6,564.94 million in 2019 to US$ 8,868.17 million by 2027; it is estimated to grow at a CAGR of 3.9% from 2020 to 2027. The fast-food and quick-service restaurants (QSRs) have now become the need of an hour for the consumers. These restaurants are becoming more and more popular as they provide convenience and mass-produced food items with good taste, as well as they are economical in terms of money and time. Growth of fast food and QSRs is on a rise as they cater to changing consumer preferences. Consumers desire convenience and quick service while dining in such restaurants. QSRs cater to the need of the consumers as they offer to sit and dine along with numerous services such as drive-thru, takeout, and home delivery, which suits the modern lifestyle of the consumers. Frozen vegetables require less preparation time and are easy to use. Use of frozen vegetables helps QSRs provide food quickly to their consumers, which is basically the main strength of a quick-service restaurant. Due to the growth and expansion of these QSRs, frozen vegetables are witnessing increasing demand.
Based on type, the food retail segment led the Europe frozen vegetables market in 2019. Consumption of frozen vegetables is now increasing rapidly in households. Frozen vegetables are considered as a convenient food and are used by retail consumers due to their short preparation time and ease of cooking. There is an increase in the working population of women, and these women need food products that require less preparation time. Therefore, the demand for convenient food such as frozen vegetables and mixed vegetables is on a rise in the household sector. Consumers also purchase frozen vegetables because it provides nutrition along with delicious taste. In addition, the increasing number of supermarkets & hypermarkets, convenience stores, and specialty stores for vegetables is driving the market growth. Rising online retailing with advanced freezing technology is further contributing to the market growth through the food retail segment.
Amid COVID-19 pandemic, the growth of the Europe frozen vegetables market has slowed down as the majority of the countries—such as Germany, France, and Russia—have imposed lockdown or restricted human movement. The pandemic has negatively impacted the production in various industries due to the lack of human resources.
The overall Europe frozen vegetables market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe frozen vegetables market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe frozen vegetables market. Conagra Brands Inc.; Goya Foods, Inc.; Foodnet Ltd; CROP’S UK; Bonduelle; and Ardo are among the players operating in the market.