Europe Fruit Snacks Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Type (Sweets and Savoury, Beverages, Dairy, Others); Fruit Family (Apple, Mango, Banana, Pineapple, Berry, Mixed, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retailing, Others), and Country

The Europe fruit snacks market was valued at US$ 1,392.92 million in 2019 and is projected to reach US$ 2,504.74 million by 2027; it is expected to grow at a CAGR of 7.7% during the forecast period.

Fruit snacks are processed and enriched sugary foods. The main ingredient in these snacks is refined sugar, extracted from white grape juice and apple juice. These snacks are similar to gummy candies and come in several flavors, such as strawberry, raspberry, orange, and white grape. Besides, fruit-based snacks are produced by adding fruits in beverages and dairy products such as yogurt and smoothies to boost their nutritional aspect and enhance their taste. Fruit snacks contain essential nutrients such as potassium, vitamins, magnesium, and fiber, which can help mitigate cardiovascular diseases, high blood pressure, and obesity. The growing demand of consumers for healthy and convenience food products, and increasing consciousness toward health benefits with fruit consumption are factors expected to facilitate market growth.

Based on type, the fruit snacks market is segmented into sweets and savoury, beverages, dairy, and others. In 2019, the sweets and savoury segment dominated the Europe fruit snacks market.

Based on fruit family, the Europe fruit snacks market is segmented into apple, mango, banana, pineapple, berry, mixed, and others. In 2019, the mixed segment accounted for the largest share in the Europe fruit snacks market.

Based on distribution channel, the Europe fruit snacks market is categorized into supermarkets and hypermarkets, convenience stores, online retailing, and others. In 2019, the supermarkets and hypermarkets segment accounted for the largest share in the Europe fruit snacks market.

Geographically, the Europe fruit snacks market is segmented into Germany, the UK, France, Italy, Russia, and Rest of Europe. The fruit snacks market in the UK continues to gain benefits from the health consciousness consumers, as they look for more nutritional and healthier snacking options. The rising environmental awareness exerts a growing influence on the demand for fruit snacks among the consumers in the UK. The manufacturers in the country also aim to develop more sustainable products especially in terms of waste reduction and packaging. An upsurge in the demand for healthy treats between the meals supports the growth of the fruit snacks market in the UK.

General Mills Inc.; Ferrero, Sunkist Growers, Inc; and SunOpta are among the major players present in the Europe fruit snacks market.

The overall size of the Europe fruit snacks market has been derived in accordance with primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants typically involved in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the fruit snacks market.

Impact of COVID-19 Pandemic on Fruit Snacks Market

In Europe, Russia is the hardest-hit country by the COVID-19 outbreak, followed by France. It is expected to suffer an economic hit due to a lack of revenue from various industries, as the country recorded the highest number of COVID-19 cases. Other European member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact the market growth in Europe.