The global green tea market accounted for US$ 12,777.6 Mn in 2018 and is expected to grow at a CAGR of 6.0% during the forecast period 2019 - 2027, to account for US$ 21,456.2 Mn by 2027.
Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing the thinking skills and also is helpful in lowering cholesterol and triglycerides in the body.
Based on form, the green tea market has been segmented into powder and liquid. The green tea bag led the green tea market in 2018, whereas loose leaf segment is projected to grow at a faster pace over the forecast period. Green tea bags are highly in demand across the world owing to its medicinal and nutritional properties. Green tea has many health benefits such as enhances brain function, helps reducing fats, and reduces risks of cancer. The green tea bags are available in various flavors like ginger, mint, lemon, and amongst others. The green tea bags are generally made of filter paper, food-grade plastic, or silk.
In 2018, the Asia Pacific region dominated the green tea market. The largest market share of the Asia Pacific region is primarily attributed to changes in lifestyle patterns of consumers and preference toward healthy and natural food products. The increasing awareness towards healthy living among population in the countries such as India, Japan, and China is driving the growth of green tea market. The presence of well-known green tea manufacturers such as Tata Global Beverages, Unilever, and Amore Pacific Corp in the region is, further, expected to expand the growth of the green tea market in the region.
Some of the players present in global green tea market are AriZona Beverage Co., Associated British Foods plc, Dilmah Ceylon Tea Company PLC., Finlays, Hankook Tea, ITO EN, Kirin Holdings Company Ltd, Nestle S.A., Tata Global Beverages and Unilever among others.
The overall global green tea market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the green tea market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the green tea market.