The immersive entertainment market size is expected to grow from US$ 87.51 billion in 2022 to US$ 519.77 billion by 2030; it is estimated to record a CAGR of 24.9% from 2022 to 2030.

Technology has allowed the creation of immersive experiences and new ways for audiences to connect with content. The growing market has been greatly aided by the widespread application of immersive technologies across the entertainment industry, strategic initiatives by key market players, and advancements in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Expanding applications in the healthcare and education sector and massive growth of the entertainment industry are the primary factors providing lucrative growth opportunities for the growth of the global immersive entertainment market.

Over the past few years, technological advancements have brought closer to completely realistic and immersive experiences in virtual reality (VR) and immersive entertainment. The application of artificial intelligence (AI) to improve VR and immersive entertainment capabilities has been one of the main forces behind this advancement. Artificial Intelligence is the process of educating robots to analyze and interpret data to make predictions or judgments. This can take many different forms in the context of virtual reality and immersive entertainment, such as improving the realism of virtual settings or producing more lifelike interactions between users and virtual items. The power of AI to create realistic and dynamic landscapes is one of the most significant ways technology transforms virtual reality and immersive entertainment. This is particularly crucial in the gaming industry, as players anticipate more realistic and captivating settings that react to their choices and actions. AI is also improving the realism of virtual characters in virtual reality and immersive entertainment. This is possible by combining machine learning and computer vision, which teach computers to make virtual figures move and animate more realistically. The creation and use of virtual reality and immersive entertainment are already significantly impacted by AI, and in the years to come, this influence will more likely increase. AI is contributing to developing more immersive and captivating user experiences by increasing the realism of virtual environments, facilitating better interactions between users and virtual objects, and automating content creation.

Microsoft Corporation; Meta Platforms, Inc.; Qualcomm Technologies, Inc.; Google LLC; Sony Corporation; Infosys; HTC Corporation; Samsung Electronics Co., Ltd.; Apple Inc.; and Magic Leap, Inc. are among the key immersive entertainment market players profiled in this market study. Several other essential immersive entertainment market players were also analyzed for a holistic view of the market and its ecosystem.

The overall immersive entertainment market size has been derived using both primary and secondary sources. To begin the immersive entertainment market research process, thorough secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the immersive entertainment market. The process also serves the purpose of obtaining an overview and market forecast of the immersive entertainment market growth with respect to all market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights about the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the immersive entertainment market.