The live IP broadcasting equipment market size is expected to grow from US$ 1.08 billion in 2022 to US$ 3.25 billion by 2030; it is estimated to record a CAGR of 14.7% from 2022 to 2030.
Media & entertainment is one of the rapidly growing industries globally and the key end user of live IP broadcast equipment. As per the India Brand Equity Foundation (IBEF), the media & entertainment industry demand is anticipated to reach US$ 900 million by 2025. According to the International Trade Administration, in 2020, the US Media and Entertainment (M&E) industry stood at US$ 660 billion (of the US$ 2 trillion worldwide market). Further, IP has sparked a revolution across the overall content broadcasting and production value chain, enabling new ways of creating, contributing, and distributing content. Therefore, the rise in the IP and media & entertainment industries drives the live IP broadcasting equipment market growth.
The increasing demand for affordable and flexible solutions for applications such as remote contribution, live streaming, IP-based production, and AV-over-IP strengthens the live IP broadcasting equipment market outlook. The rising demand for ultra-high definition (UHD) content and the alteration to cloud-based products, solutions, apps, and open architecture drives the live IP broadcasting equipment market expansion. Additionally, investments in high-speed broadband infrastructure, demand for multi-screen video consumption, and developments in over-the-top (OTT) services and content add to the live IP broadcasting equipment market growth. In May 2022, Sony Sports Network announced in India Roland-Garros 2022, the second grand slam event, to be aired in four regional languages for live broadcast. The tournament can be streamed on Sony Sports Network’s on-demand OTT platform SonyLIV. In mid-March 2020, Google reported a 300–500% increase in searches for live-streaming platforms. Furthermore, data from YouTube revealed that watch time for live streams had increased by 250%. Therefore, increasing initiatives by content providers for live streaming and immense popularity among audiences are factors to further drive the live IP broadcasting equipment market growth.
The increasing demand for live streaming services is one of the key drivers of the live IP broadcasting equipment market in Argentina. The huge popularity and use of OTT platforms such as Netflix, Amazon Prime Video, and Hulu trigger the demand for live-streaming services in the country. Live content offered by these platforms includes news, sports, and entertainment, which drives live IP broadcasting equipment demand. More importantly, Argentina is the sports hub. Several soccer club matches occur in Argentina, which are broadcasted globally via channels such as SonyLiv and Disney+ Hotstar. Several events of club matches are scheduled in Argentina every year. In March 2023, several matches such as Argentina vs Panama and Argentina vs Curacao were scheduled in the country. These events lead to a high need for live IP broadcasting equipment in the country. Players such as Cisco Systems, Evertz Microsystems, Belden, and Sony dominate the live IP broadcasting equipment market in Argentina. These players are investing heavily in research and development to develop new products and technologies to meet the evolving demands for live IP broadcasting. Further, the proliferation of high-speed internet connectivity, and advancements in video compression and network protocols benefit the live IP broadcasting equipment market in Argentina.
The live IP broadcasting equipment market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Europe has a strong European Broadcasting Union (EBU), a leading alliance of public service media (PSM) with 112 member organizations in 56 countries, as well as additional 30 associates in Asia, Africa, Australasia, and the Americas. Its members operate nearly 2,000 television, radio, and online channels, and offer vast content across other platforms. They broadcast the content in 153 languages with an intent to provide consumers with world-class content from news to sports and music. Thus, EBU is taking continuous efforts to reach more audiences and expand its business. Many live events organized by the European Union Delegations and its partners occur in Europe. Despite the challenges posed by the Russia–Ukraine war, international uncertainties, and economic crises, EBU has again won the media rights for the Olympic Games for the period of 2026–2032. The rise in the EBU business fuels the installation of live IP broadcasting equipment across Europe. In addition, the live broadcasting of sports and news in Europe generates the demand for live IP broadcasting equipment.
Multiple live IP broadcasting equipment market players such as Lynx Technik AG, Broadcast Store Europe (suppliers), and Elenos have presence in European countries. According to Volza’s Germany Export data, the country exports most of its broadcasting equipment to India, Vietnam, and the US.
Belden Inc.; Cisco Systems, Inc.; Evertz; EVS Broadcast Equipment; Sony Corporation; Harmonic Inc.; Grass Valley; Ross Video LTD; AJA Video Systems, Inc.; are among the key live IP broadcasting equipment market players profiled in this live IP broadcasting equipment market study. Several other essential live IP broadcasting equipment market players were analyzed for a holistic view of the market and its ecosystem.
Content produced in 4K, and ultrahigh-definition (UHD) formats needs to be transmitted in a similar format for enhanced viewing quality, which requires effective IP live-production technology. Media and entertainment are one of the rapidly growing industries, and it is the major contributor to the live IP broadcasting equipment market. Incorporating innovative technologies in the digital media industry is a trend in live-streaming media businesses. Numerous organizations focused on digital technologies to build a brand and showcase new products for manufacturing low-cost hardware intended for the broadcaster, with live streaming at the forefront. As the demand for high quality video with high speed is increasing.